A Quote by Herb Kelleher

Keep costs low and spirits high, and the people of Southwest Airlines will keep LUV in the air. — © Herb Kelleher
Keep costs low and spirits high, and the people of Southwest Airlines will keep LUV in the air.
There are many people talking about access to space and, 'How can we make that cheaper? How can we turn that into a Southwest Airlines versus the big airlines?'
I keep in high spirits and keep my confidence.
Keep salaries low and equity high. Keep the organization as flat as you can.
Commissions add up, taxes are a big drag, margin ain't cheap. A good accountant costs money as well. The math on this one is obvious, yet investors often fail to recognize it: Keep your costs low and your turnover lower, and you will win in the end.
Let the music keep our spirits high, let the buildings keep our children dry, let creation reveal its secrets by and bye.
Ohhh, I'm in luv, I'm in luv I'm in luv, I'm in luv wit chu And there ain't nothin nobody can say cuz You're the one for me baby
After high school in 1969, I was appointed to the Air Force Academy. In '73, I studied for my postgraduate degree and became a USAF pilot in 1974. After my discharge in 1980, I became a commercial pilot and flew my first airline flight at Pacific Southwest Airlines in 1980.
First, we have to lower our costs to levels that are more competitive. This will prevent the lower-cost airlines from pushing us out of the markets we want to serve. We've made great progress on this front, but we need to keep pushing.
I'm not wanting and I don't live in a hovel, but if you keep your costs low, you can do what you want to do creatively.
Intellectual culture seems to separate high art from low art. Low art is horror or pornography or anything that has a physical component to it and engages the reader on a visceral level and evokes a strong sympathetic reaction. High art is people driving in Volvos and talking a lot. I just don't want to keep those things separate. I think you can use visceral physical experiences to illustrate larger ideas, whether they're emotional or spiritual. I'm trying to not exclude high and low art or separate them.
What will he [Satan] do first? Prevent spirits from coming to earth. How will he do this? He'll do all in his power to promote abortion. He'll convince people to have no children. He will raise fears about over population and encourage governments to make laws that limit the number of children couples can have. He'll do whatever he can to keep those spirits form coming!
I flew out here on Southwest Airlines. Southwest has a plane that's painted like Shamu the whale from Sea World. Yeah, that'll be easy to find if that went down in the ocean. That'll be nice, when you're trying to get out and a real whale's humping your window.
When I started working on Southwest Airlines, I kid you not, only people flying on business and very wealthy people ever flew.
You know, [skin] happens at the gravy boat stage - right? - or this happens when you're trying to keep it warm. So the way that I avoid this is I keep my gravy - the second it's done, I put it in a thermos, which will keep it hot and will prevent air from getting to the surface. And I keep it there till the last moment. The last thing that goes out to the table is the gravy, and I pour it out of the thermos and immediately move it in.
And so then, keep on growing, My son. Keep on becoming. And keep on deciding what you want to become in the next highest version of your Self. Keep on working toward that. Keep on! Keep on! This is God Work we're up to, you and I. So keep on!
Life is very cyclical. And my career has been very-high-very-low, very-high-very-low, and I think it'll probably keep on rolling that way.
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