A Quote by Troy Carter
Music as a whole industry is growing exponentially, but in terms of the actual music file, when you look at the actual value there, to me, 'The Beatles' catalog should be worth more than Spotify.
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Life is a musical influence in my experience. But as far as actual music and actual bands, uh, I'll just look at my little collection here. Let's see. Bob Dylan, The Beatles, Pink Floyd, U2, The Talking Heads, Prince and the Revolution, Michael Jackson's Thriller was a huge one.
I still value the adventurous side, confronting the mountain on its terms, more than I value actual success in terms of getting to the top. That has very little meaning to me.
The music industry itself is changing so quickly, that everything new, like Spotify, all feels to me a bit like a grand experiment. And I’m not willing to contribute my life’s work to an experiment that I don’t feel fairly compensates the writers, producers, artists, and creators of this music. And I just don’t agree with perpetuating the perception that music has no value and should be free.
I'm not saying you can't be successful in the music industry without Spotify. But when I look at the future of music, I don't think scarcity is the model anymore. We have to embrace ubiquity - that music is everywhere.
You need to focus on creating the actual value of the company, not just the theoretical value. The actual value comes from a great product that sells well and is ultimately profitable.
The more people are listening to music and experiencing it, the more value for both the music companies and the artist, especially when their financial model is built around that . With the music industry, everybody is starting to understand that doesn't begin with a piece of music.
I think overall, and this isn't specific to Spotify or any streaming service or any label... when you consider the overall value chain of the music industry and how important the songwriter is to the business - I think there needs to be another look at the value chain.
I love doing the music. I love programming beats and kind of working on the music as much, if not more, than the actual rapping.
Whenever I have time, I try to get in the studio and write, whether it's for me or other artists or my catalog of music. It's definitely one of my favorite parts of the music industry.
People don't realize how much it means to your music to record on tape, whether it be for new music or old music. People don't realize how much or how imperative it is to use actual hardware when making drums because those are actual percussion samplers. They're hardware instruments that are made to have the drum hit.
There are half a billion people that listen to music online and the vast majority are doing so illegally. But if we bring those people over to the legal side and Spotify, what is going to happen is we are going to double the music industry and that will lead to more artists creating great new music.
Vocals are not central to what I do, and I've never liked singing live. I've always been more inspired by rhythm, texture, harmony than vocal melodies and lyrics. Plus, for me, I can better express my musical ideas through instrumental music than vocal music, the emotional interpretation of which can easily supersede the actual musical content or aim.
Some people think electronic music is cold, but I think that has more to do with the people listening than the actual music itself.
The key is always the actual art itself, the actual music. There are all these myths out here that like, if you do this little trick, if you use this little strategy, it'll do it for you.
Because you have things like 'American Idol' and you've got radio stations that play music made entirely by computers, it's easy to forget there are bands with actual people playing actual instruments that rock.
Just because I front the band or we play bigger stages now, it doesn't mean we somehow suddenly changed the way we approach things. We all still view what we do as indie and alternative in terms of how we execute it, even if the actual music we make is more pop than our previous projects.
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