A Quote by Will Rogers
One Ad is worth more to a paper than forty Editorials.
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Why one Ad is worth more to a paper than 40 Editorials.
Any expensive ad represents the toil, attention, testing, wit, art, and skill of many people. Far more thought and care go into the composition of any prominent ad in a newspaper or magazine than go into the writing of their features and editorials.
Far more thought and care go into the composition of any prominent ad in a newspaper or magazine than go into the writing of their features and editorials.
Some jobs are worse than actual wives. Ad agency vs. Matrimony, for instance: Even the most capricious and demanding spouse is not going to divorce you for refusing to spend forty hours a week making up lies about toilet paper.
It is with government paper, and bank paper, as it is with the paper of private persons; that is, it is worth just what can be delivered in redemption of it, and no more. We all understand that the notes of the Astors, and Stewarts, and Vanderbilts, though issued by millions, and tens of millions, are really worth their nominal values.
Over the years, I've evolved a somewhat heretical but time-and mind-saving approach to books, articles, editorials that deal with weighty matters. More often than not, by beginning at the end and contemplating the conclusions, one can determine if it's worth going through the whole to get there.
Millennials are worth less on paper than members of older generations are, and are worth less on paper than members of older generations were at the same point in their lives.
Think of the aged and bed-ridden Matisse cutting out strips of coloured paper, much as a child might, and investing them with a more than mortal vitality... Those strips of paper resonate because they prove that our materials don't determine in advance the worth of what we make.
Editorials are editorials. They a supposed to have an opinion, even a very strong one.
Our forests are not for toilet paper. They are worth more standing than cut. That deserves to be defended, not only by native peoples but also by environmentalists.
One out of forty American men wears women's clothing. We've had more than forty presidents. One of these guys has been dancing around the Oval Office in a prom dress.
I don't like anything unsigned in a newspaper that purports to be the opinion of some group if we don't know who the group is. It's laughable to say that The Miami Herald's editorials or any newspaper's editorials represent any views other than those of the people writing them, so why don't we tell everybody who they are?
Today you can go to a gas station and find the cash register open and the toilets locked. They must think toilet paper is worth more than money.
An electronic paper has infinite space because you can bring forth as much content as a reader wants. And the resolution of ads is very high. And when you touch the ad you can interact with the advertiser and the paper will take you to the advertiser's Web site and you can get more information. So ideally there should be a better connection between the ads you're shown and what you're actually interested in.
I'm not an ad-libber. If I'm asked to ad-lib, I can ad-lib forever and it's really fun to do that, but I find that well-written scripts are put together very carefully. Once you start to ad-lib and add words to sentences, there's a slacking that happens. When it's good writing, it's taut. I'm not judging people who do ad-lib.
If you learn to sell, it's worth more than a degree. It's worth more than the heavyweight championship of the world. It's even more important than having a million dollars in the bank. Learn to sell, and you'll never starve.
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