A Quote by William Bernbach
Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?
Related Quotes
The premise of insurance is to spread the risk. It's the premise of homeowner's insurance, of car insurance, and of health insurance. It's one reason why it's important to have insurance when you're healthy, so that when you get sick, you won't go sign up just when you get sick, because that increases the cost for everyone.
I don't care how you get the outs. It doesn't matter to me how bad it looks, how good it looks, how many strikeouts you have. None of that stuff matters as long as you get the outs.
In 1951 I took my first art course. And one day I looked over my shoulder and there was this tall gentleman standing, very well-dressed and groomed, and he asked, "What is your name? I don't know you. What is your major?" I said history. And he looked at my drawing and looked at me and said, "You don't belong over there; you belong here." He was James A. Porter.
Doing this web show - people underestimate what it takes to do a web show successfully. They underestimate the amount of work that you have to do to get it to your audience after it's made. I think you have to work so much harder, especially if you don't have a huge budget. You have to know how to get your audience engaged, because the Internet is so distracting, and there are so many choices. People, even if they love your show, will forget to go back for episode four, because you know, people are busy.
I went into broadcast journalism. I loved every class I took, I just got anxious because I came to the realization that you're groomed in high school to get good SAT scores to get into a good college or else you're done for.
The basic premise of insurance is the pooling of funds from many to cover the costs of some. There are complicated methods for how to do this, but one fact remains consistent: For insurance to work well, people need to be in and stay in the insurance pool.
I actually looked at an Apple ad from 1978. It was a print ad. That shows you how ancient it was. And it said, 'Thousands of people have discovered the Apple computer.' Thousands of people.
Many kids come out of college, they have a credit card and a diploma. They don't know how to buy a house or a car or health insurance or life insurance. They do not know basic microeconomics.
What nobody tells people who are beginners… is that all of us who do
creative work, we get into it because we have good taste. But there is this gap.
For the first couple years you make stuff, and it’s just not that good. It’s
trying to be good, it has potential, but it’s not… your taste is why your work
disappoints you… We know our work doesn’t have this special thing that we want
it to have. We all go through this… It is only by going through a volume of work
that you will close that gap, and your work will be as good as your
ambitions.
Show dogs and their handlers remind me of Brooke Shields and her mother: an incredibly disheveled person tethered to an impeccably groomed animal.
The fundamental problem of Obamacare is the insurance mandates. When you mandate what has to be insurance, it elevates the price. And when you tell people they can buy insurance after they're sick, they will. And you get what's called adverse selection.
So we want to make it easier to shop and understand products because many people aren't educated about what's offered - do you know your premiums? Do you know your copays? Do you know your deductibles? And so figuring out ways that we help people understand what this is, how it works, and that they can shop to get what they need.
For many years I thought, "Well, I need to know a lot more to direct." But I looked around and watched all the people I know directing and thought, "No. I just need to know what I want it to be." Then there will be a lot of people to help me get it to there, especially Bobby Bukowski, he's a brilliant cinematographer.
People take years learning how to act; it's a skill, not just a job. If I tried it out and thought I'd be OK, then perhaps I'd go for it, but it's not the kind of thing you can get into just because of your looks.
So many women have experienced horrific forms of male violence throughout their lives, and why isn't there a song about how you get depressed because of it? And you don't know what to do, and you don't know how to talk to your friends and how weird it is to be a feminist in that situation, where there's sort of the expectation that you're super-strong superwoman but you're just, like, eating pizza in your house avoiding talking about it.
They put it on the page because it sounded good or it looked good or they read it in a book somewhere that this is how you structure a script or something, and they just don't get it. It's surprising.
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