A Quote by William S. Burroughs
The youth rebellion [1968] is a worldwide phenomenon that has not been seen before in history. I do not believe they will calm down ad be ad execs at thirty as the Establishment would like us to believe.
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Imagine you're watching '30 Rock' and an ad comes on, but you don't like it. With Hulu Ad Swap, you can actually click the button and trade out the ad. So for the first time ever, a consumer is in control of their ad experience. For us, it's a big win because users are able to take control of what they see.
I'm not an ad-libber. If I'm asked to ad-lib, I can ad-lib forever and it's really fun to do that, but I find that well-written scripts are put together very carefully. Once you start to ad-lib and add words to sentences, there's a slacking that happens. When it's good writing, it's taut. I'm not judging people who do ad-lib.
So paid media is when you buy an ad - typically in a presidential campaign that will be in Iowa, New Hampshire, the early states. It costs some money to make the ad, but the greatest cost is in actually placing the ad on TV.
YouTube offers the best solution by running an ad before showing the video, but also offering a 'skip ad' button that you can click after five seconds to go directly to the video if you are not interested in the ad. Now, that's what I call consumer sovereignty!
Ted Cruz has been playing an ad about me that is so ridiculously false, no basis in fact. Take ad down, Ted. Biggest liar in politics.
I believe that I would not have smoked had I seen a label on a cigarette package or in a cigarette ad that said 'Warning: Cigarette smoking may cause death from heart disease, cancer or emphysema.'
Marketing is selling an ad to a firm. So, in some sense, a lot of marketing is about convincing a CEO, 'This is a good ad campaign.' So, there is a little bit of slippage there. That's just a caveat. That's different from actually having an effective ad campaign.
Brand marketers don't believe that ad-tech companies view brands as true partners. Ad-tech companies think brand marketers are paying attention to the wrong things. And publishers, with a few important exceptions, feel taken advantage of by everyone.
It is not the purpose of the ad or commercial to make the reader or listener say, 'My what a clever ad.' It is the purpose of advertising to make the reader say, 'I believe I'll buy one when I'm shopping tomorrow'.
When I was in college, my school newspaper accepted an ad from a Holocaust revisionist organization. This would have been offensive on most college campuses across the country, but I went to a school with a very large Jewish population, so the ad, as you might expect, stirred absolute outrage.
I was in a fascinating meeting where one man had been in China recently. A Chinese professor has found evidence that Christians reached Western China before 90 AD. Before 90 AD! The idea isn't all that astonishing when we think about it. That's what the disciples thought they were supposed to do! And, I'm sure, the disciples just said, "That's it. Let's go!" And they all wound up dead. But everyone else did too!
No, I don't think a 68-year-old copywriter . . . can write with the kids. That he's as creative. That he's as fresh. But he may be a better surgeon. His ad may not be quite as fresh and glowing as the Madison Ave. fraternity would like to see it be, and yet he might write an ad that will produce five times the sales. And that's the name of the game, isn't it?
I don't believe in trashing my opponents. I've never run a negative ad in my life. I believe in talking about issues, sometimes fighting for the media to talk about the issues, but that's what I do, and the people will decide.
Instead of just purchasing an ad campaign, target test and measure. Give an ad a small try. If the response is enough to pay for the ad, make it larger. With a franchise, ask the most successful franchisees what they did. Ask the bottom five guys what they did and avoid it.
All I know is it’s silly to chase fun when all you need is the ground underneath you to be solid. And I don’t expect to be one of those people that does cartwheels in yogurt commercials. I wanna be the cartoon character in that antidepressant ad who has, like, little lines under her eyes, and the divot in the middle of the pill is the pill’s mouth... have you seen this ad? It’s very good. It’s for Abilify, which is not a word.
Advertising is utterly unprofitable, and I could prove it to you in one week. End an ad with an offer to pay five dollars to anyone who writes you that he read the ad through. The scarcity of replies will amaze you.
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