A Quote by Walter Jon Williams
The mass-market paperback, for one, is too expensive.
Related Quotes
Mass market paperback thrillers are a dime a dozen. The trick is to find something that actually sticks to the ribs.
It's too expensive, that's the thing nobody wants to talk about. It is too expensive to make movies. That's not true, it is too expensive to market movies. Making movies is not.
Books on their own aren't insanely expensive compared to other things; three large cappuccinos cost more than a paperback, and two and a half gallons of gas cost more than a paperback.
If there was a market in mass-produced portable nuclear weapons, we'd market them, too.
Among the reasons for this was the fact that the U.S.A. is one mass market. It is only when you have a mass market that large-scale manufacturing which involves very substantial expenditures can be justified.
The art of it is, the more we can bring complex game mechanics to a mass market, the more engaging the games will be. But at the same time, we have to simplify everything: the mass market has a lower attention span; they're not seeking that experience from the outset.
The Second Wave Society is industrial and based on mass production, mass distribution, mass consumption, mass education, mass media, mass recreation, mass entertainment, and weapons of mass destruction. You combine those things with standardization, centralization, concentration, and synchronization, and you wind up with a style of organization we call bureaucracy.
Nintendo looks at every technology. Often times, we look at technology before it really is considered mass-market ready. The original DS had touch screen on a device. First time that a mass market product had touch screen built in.
The market is a pendulum that forever swings between unsustainable optimism (which makes stocks too expensive) and unjustified pessimism (which makes them too cheap). The intelligent investor is a realist who sells to optimists and buys from pessimists.
This was an age before e-books. We all knew that the only way you can allow a book to survive in print in the long term is in paperback. The hardback has a certain life, and then it stops having that. It stops selling, and if you want the book to just stay around there has to be a paperback edition. So if there were not a paperback edition the book would eventually disappear from the shelves, and we would have lost the battle.
I bought two sculptures of two baboons called Lord and Lady Muck on an antique piece of furniture from an art exhibition, and it was quite expensive. It was very expensive, actually - way too expensive.
She read books quickly and compulsively, paperback after paperback, as if she might drift away without the anchor of the printed page.
Obamacare will never work. It's very bad, very bad health insurance. Far too expensive. And not only expensive for the person that has it, unbelievably expensive for our country.
Price point is always important for mass market commodities. Look at the iPhone. It's expensive. But I think it is going to sell. It does something that people really want to do. People want to share it. It's an emotional thing that goes beyond the price point. It has emotional power. You are connected to it.
What I really, really want to do is pre-packaged meals. Fabulous versions that are delicious, healthy, not too expensive and very low in fat. So, that's my big dream, because there's a massive hole in the market for that.
The recurrence of periods of depression and mass unemployment has discredited capitalism in the opinion of injudicious people. Yet these events are not the outcome of the operation of the free market. They are on the contrary the result of well-intentioned but ill-advised government interference with the market.
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