A Quote by Pharrell Williams
I'm not mainstream at all. I can make mainstream music and I make music for mainstream artists, but me, myself, I'm not mainstream.
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I was on television a couple of years ago and the reporter asked me, "How does it feel being on mainstream media? It's not often poets get on mainstream media." I said, "Well I think you're the dominant media, the dominant culture, but you're not the mainstream media. The mainstream media is still the high culture of intellectuals: writers, readers, editors, librarians, professors, artists, art critics, poets, novelists, and people who think. They are the mainstream culture, even though you may be the dominant culture."
Mainstream's never appealed to me, really. I mean, I've become popular over the years in certain areas. But mainstream, you know, I would rather the mainstream come to me.
I mean, maybe I'm alternative in that my stuff's not mainstream, doesn't want to be mainstream, could never be mainstream.
I mean, when we did 'Families At War,' on Saturday night prime time, people said we were mainstream then. But it wasn't in the least mainstream. The fact that we got that on BBC1 at that time with those ridiculous things, that's as mainstream as we get. We do what we do and people can think that it's mainstream or avant-garde.
Pitbull is great with brands. Endorsements with hip-hop artists work because hip-hop artists typically set the most trends... It's every brand's goal to be seen in the mainstream, and hip-hop music has become mainstream music.
The music I make is very underground-sounding, it doesn't sound like it goes into the charts. It doesn't sound like it's trying to fit into today's style. So I think I have already a vibrating tool to an art form that isn't the mainstream. I'm very outside of the mainstream in my taste of music.
What I've become good at is bringing things that aren't necessarily mainstream to the mainstream. What I did see on Twitter was a potential for mass publication; it's a mainstream consumer broadcasting device. It transforms customers and companies. You have to be transparent or you fail.
Every now and again, the alternative culture is cherished by the mainstream for what it is, rather than how it should be, like the mainstream popular music.
I think there is a mainstream media. CNN is mainstream media, and the main, ABC, CBS, NBC are mainstream media. And I think it's just essentially to make the point that we are largely in the center without particular axes to grind, without ideologies which are represented in our daily coverage, at least certainly not on purpose.
I want to invite the mainstream into my world and to my sound and to what I'm doing. And I want mainstream artists to respect me and accept Latino artists as equals without us having to sing in English. I want them to know that I can compete globally, with whomever, in Spanish.
As I see it, mainstream comics now speak only to the hardcore few who stayed; conversing in a weird, garbled, visual pig latin only they can understand - rendering the term 'mainstream' a hollow joke - while the true mainstream, the other 99.9% of the populace, find enjoyment elsewhere.
Commercial record has never interested me. It's amazing I was in a band like The Police that had such phenomenal commercial success. Part of what made The Police what it was was that we didn't all come in with obvious mainstream musical tastes. We were a rock band and somehow we had to make rock music, but it was informed by a lot of things outside of the mainstream for sure.
It's nice to see how much the mainstream fashion community has been so accepting of it. It's very exciting to see that folks finally want to make plus-size mainstream.
I'm not really interested in participating in mainstream culture. Participating in the mainstream music business is, to me, like getting involved in a racket. There's no way you can get involved in a racket and not someway be filthied by it.
You know, I am a mainstream person with mainstream tastes, and I want to hear the hits.
The reason I do what I do is that I find that Asian community gives me an endless source of humour. When I entered the filmmaking business, my whole purpose was to promote and make us visible because we were very much on the margins. So, I wanted to make us mainstream. My work has helped to mainstream-ise the Asian community.
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