A Quote by Frederic Goudy

Someday I'll design a typeface without a K in it, and then let's see the bastards misspell my name. — © Frederic Goudy
Someday I'll design a typeface without a K in it, and then let's see the bastards misspell my name.
Certain kinds of typeface design and typographic design are designed to persuade: we can make this company look modern if we use a crisp sans serif typeface, or we can make this restaurant look like its been around forever if we use typefaces and layout styles that have been around forever too. But there are other categories, and ballot design is one of them, where the goal should be to be purely functional. There have been notable failures in this category.
One day, you’re 17 and you’re planning for someday. And then quietly, without you ever really noticing, someday is today. And then someday is yesterday. And this is your life.
I wish my name was Brian because maybe sometimes people would misspell my name and call me Brain. That's like a free compliment and you don't even gotta be smart to notice it.
The place has had a super-conflicted relationship to its mission. In 1956, it opened as the Museum of Contemporary Crafts. Then in 1986 it had a midlife crisis and changed its name to the American Craft Museum. Then in 2002 the name changed again, this time to the Museum of Arts and Design. Maybe in 2025 the place will be called the Designatorium. The big problem with a museum of craft and design is that all art has craft and design.
In North Korea the math book says, you know, there are four American bastards. You kill two of them. Then how many American bastards left to kill. a And as a child I had to say, "Two American bastards." And that was my education.
The design of 'Love Actually,' the typeface, the basic line of that poster and that DVD cover has been ripped off so many times.
Helvetica was a real step from the 19th century typeface... We were impressed by that because it was more neutral, and neutralism was a word that we loved. It should be neutral. It shouldn't have a meaning in itself. The meaning is in the content of the text and not in the typeface.
When I did 'Thoroughly Modern Millie,' it was almost every 'first' I could have imagined: I dreamt someday being on Broadway, and then dreamt someday playing a lead on Broadway, and then dreamt someday of getting to originate a role, and then getting a Tony nomination. It all happened at once. I was just terrified.
Steve [Jobs'] brilliance is his ability to see something and then understand it and then figure out how to put it into the context of his design methodology - everything is design.
I like to talk about the idea of "design without design," where... we're creating the conditions for the things that we want to see happen rather than trying to force a particular set of outcomes.
I think a lot of people overlook the importance of the menu as a marketing tool and a way of communicating to the customer what the ambition of their restaurant is. Not only the typeface and the design, but what is it printed on? Is it cheap-looking? Is it the right kind of paper for that restaurant?
Someday you will name me, then gently place those burning holy roses in my hair.
Without country you have neither name, token, voice, nor rights, no admission as brothers into the fellowship of the Peoples. You are the bastards of Humanity. Soldiers without a banner, Israelites among the nations, you will find neither faith nor protection; none will be sureties for you. Do not beguile yourselves with the hope of emancipation from unjust social conditions if you do not first conquer a Country for yourselves.
Whether it's an $11 flip-flop or a $2 key ring or a $2,000 dress, they're all done with integrity. They're all done with a design sense. As long as the creativity exists, then I don't think it's a sellout. A sellout is putting your name on any piece of crap and then expecting people to buy it because it's got your name on it.
I ended up going to do a matches program at the state for industrial design. And from there, I got hired at IDEO to joint their design team there - and basically, you are starting as an industrial designer to design products - and then kept asking the question, 'What else can design accomplish? What else can design do?'
Each typeface is a piece of history, like a chip in a mosaic that depicts the development of human communication. Each typeface is also a visual record of the person who created it - his skill as a designer, his philosophy as an artist, his feeling for... the details of each letter and the resulting impressions of an alphabet or a text line.
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