A Quote by Hasso Plattner
At Stanford, we teach 'design thinking' - that is, we put together small, interdisciplinary groups to figure out what the true needs are and then to apply the art of engineering to serve them.
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Figure out what you believe in and what you're willing to fight for, then figure out what your special talents are and apply them to it.
When I started I had no knowledge of films whatsoever. I was an engineering major at Stanford. And I found out as a senior that they had two film critics on the Stanford Daily, and they got free passes to all the theaters in Palo Alto. So I thought, I'll do that, and I became a film critic. And then I became interested in films. But I had no time to study anything in that area because I was a senior, just finishing up as engineering.
Steve [Jobs'] brilliance is his ability to see something and then understand it and then figure out how to put it into the context of his design methodology - everything is design.
Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.
I noticed when I was at Stanford, there was a class called the persuasive technology design class, and it was a whole lab at Stanford that teaches students how to apply persuasive psychology principles into technology to persuade people to use products in a certain way.
I don't see what the alternative to risk management is. If it's just getting rid of the models and instead using the smart people who can figure it out? How do you train them? What do you teach them? Do you just put them in a cockpit and let them stumble for 10 years of their life and then after that they're good at it?
I employ case studies of failure into my courses, emphasizing that they teach us much more than studies of success. It is not that success stories cannot serve as models of good design or as exemplars of creative engineering. They can do that, but they cannot teach us how close to failure they are.
I was this Swedish kid who came over here to study engineering, but I got into movies, and suddenly I'm in this 'Rocky' picture with Sylvester Stallone. And then the movie comes out, and it's a big hit, and I'm famous. Like, world famous. I wasn't thinking of ruling Hollywood; I was thinking of just trying to make it to the next day, trying to figure out what the hell happened.
I have a scenario but almost always it's entwined with at least one person to begin with. Then I sort of expand from there and I'm thinking about books novels. I've got these scrolls of paper that I hang up in my office and this is my idea room, my nightmare factory, and I have a big title at the top of the scroll and on the left hand side I have these character sketches on the characters, and then once I figure out who they are I can figure out what they want and once I figure out what they want I'm able to put obstacles in the way of that desire, and that's where plot springs from.
Actors basically do their thing on the set, and then you put all the pieces together, switch them around, and maybe put them a different way that looks better. We just give him everything he needs, and then he goes in and does his thing.
The goal of listening to customers is not to please every one of them. It's to figure out which customer segments serve your needs - both short and long term.
What’s next for technology and design? A lot less thinking about technology for technology’s sake, and a lot more thinking about design. Art humanizes technology and makes it understandable. Design is needed to make sense of information overload. It is why art and design will rise in importance during this century as we try to make sense of all the possibilities that digital technology now affords.
I was always interested in the ocean and also in art. I had to figure out how to put the two together, but painting fish sounded boring.
Building on our successful partnership, we can now bring together the best of Microsoft's software engineering with the best of Nokia's product engineering, award-winning design, and global sales, marketing and manufacturing.
I want to get young girls excited in science, tech, engineering mathematics, art, design - and how they come together. We've got this Choose Science campaign. Once women are there, though, we have to retain them. When I look at universities, it's not enough to have role models, we need to have champions. We need to have more women in senior leadership positions. There are issues about work-life balance. Women go to have children and then who keeps the lab running? There are many challenges.
Actually learning ancient Greek was a brilliant practice of mine because you'd sit there and you'd read a sentence and sometimes it would take you a day, an entire day to figure out one sentence. But it really trains you to be analytical, to think in a certain way to try and interpret what something means. So I've been thinking like that my whole life and then I love Machiavelli and I love thinking about politics that way. So it's sort of all that put together and then the good luck to meet a man who is sort of interested in the same thing.
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