All the marketing and advertising sells the book as what it is and hopes that the book will be displayed so that your readers can find it.
Don't hire anyone - no matter what they offer - who promises you they'll sell 'X' copies of your book. Every book is different. The best any marketing company or PR firm can do for your book is make potential readers aware of it.
I myself discovered many authors through school reading lists and through school anthologies. The positives are: young readers can find the world opening up to them through books they study. The negatives may include bad experiences kids have - if they don't like the book or the teacher, or the way the book is taught.
While I had no intention of ending the series after 'The Spellmans Strike Again,' I did close many doors in that book and, with the fifth one, I was opening a lot of doors and not finding anything behind them and then opening another door and another until I found something. It was a while before I found my stride.
I am stunned by how much time and effort I must spend marketing my book and interacting with my readers. With social media, you don't just publish a book and figure you've done your part; your fans want to talk to you, have a conversation.
I find with most of my readers are kind of like me, sort of people who were a little bit naive in life and then learned the hard way that this is what's going on, the political games and most of my readers write to me telling me that the book helped them open their eyes to what other people are doing to them.
Don't worry if you miss your cue, because there's always doors opening. They keep opening.
Seeking knowledge is like opening doors. And I know the doors are everywhere.
If I'm doing something I do like to take it to the limit. I've got a high ceiling. A wide threshold for seeing what those boundaries are for myself. I'm very resilient inside. I find things that I like and do and boy, I do like to stick to them. I'm not necessarily a guy who gets addicted to more of certain things, but if I find something I like to do, I like to stick to it.
I have a lot of teenage readers and readers in their early twenties. My writing style appeals to them. And if they look at my picture on the back of the book, they don't see someone who looks like their mother.
A reader is entitled to believe what he or she believes is consonant with the facts of the book. It is not unusual that readers take away something that is spiritually at variance from what I myself experienced. That's not to say readers make up the book they want. We all have to agree on the facts. But readers bring their histories and all sets of longings. A book will pluck the strings of those longings differently among different readers.
Arthur Hughes is one of the pioneers of modern database marketing. His new book, Strategic Database Marketing, Third Edition, contains the wisdom of twenty years of database marketing experience from scores of companies throughout the US. I can heartily endorse Arthur's book for anyone who wants to know the state of the art in database marketing today.
I often need a limited space. It's like having a house to roam around in and reinvent and have things to happen in, kind of like a French farce. Doors opening, doors closing, new people arriving, and disappearing, and so forth.
I am for hockey. I find I should like to hit something with a stick. -Gemma Doyle Trilogy
I think when you make something that is non-mainstream and people don't have automatic way of consuming, like you don't have a big star, or a hit song or marketing money then you need to find some way to make audience aware of your film.
The grandest thing has been the lifting up of the gates and the opening of the doors to the women of America, giving liberty to twenty-seven million women, thus opening to them a new and larger life and a higher ideal.