A Quote by Chad Hurley
Advertisers now have a highly targeted opportunity for aligning their brands alongside the entertainment experience people are enjoying on YouTube.
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The Lego children and fans are highly engaged people, so they expect a high degree of interaction with us. If you go to YouTube... we were told by Google last year that we are the second most-watched brand of all brands.
We want to be a consolidator, not a seller, and we want to continue to explore the kind of targeted entertainment, targeted audiences, that I think are happening and emerging in every country in the world.
What I love about YouTube is that you don't need brands to pay you, because you get paid off the views. When I put effort into YouTube, I directly see money back.
The entertainment industry is always targeted at young people. Understandably so, as they are the key consumers. The young are the ones who are falling in love, starting out in life; older people aren't. Nobody thinks, 'Now I'm going to write a film about an older person.'
Most brands that are called luxury brands today are not true luxury brands. The globalization of fashion and luxury means you now find the same luxury brands in every city. The stores look the same, the products are the same. It is still a very good quality product but it is now readily available to everyone. It's a kind of mass luxury.
Because of social media, it's bridged the gap between the advertisers and fashion and allowed people to find their group. It really widens what people are viewing and allows brands to see what the public wants to see.
'Do not track' probably won't spell doom for online advertisers. But it will put the burden on them to explain to consumers what targeted advertising is and why it's good for them. They'll have to come out of the shadows; they'll have to be honest with people. What a radical concept. I'm all for it.
I think the opportunity to bring together the people in the world of politics, business and entertainment and have an opportunity to listen to their best learning and thinking is a great opportunity.
Brands started calling me out of the blue as I racked up over 5 million views on YouTube. And now I make my living being what they call a 'lifestyle and travel influencer.'
Social media and personalization are providing both brand advertisers and end-users with hyper-targeted choices and opportunities for double-digit growth.
Food is entertainment now. People tune into 'Top Chef,' and they're not trying to replicate the recipes. Anthony Bourdain is entertainment. Instagramming your dishes is entertainment.
Back in the day, you'd walk down to a street corner and see some people making a story with a hat in front of them. It's ancient entertainment, ancient storytelling and oral history - now we're doing it on YouTube.
Now, by and large, people are recording material to put on YouTube. I have a theory that YouTube is, in the end, the #1 media for musicians. Which is strange, because there's a visual associated with it.
It was a nice experience to shoot on the streets of New York. Tourists are highly respected there and people are highly disciplined and polite.
Brands are in your face 24/7; I'm sure you've consumed a couple brands today. So it's fun working with them. People recognize brands, and people are starting to recognize my brand.
As a boy I dreamed that I could go on a boat with Jean Cousteau. But I was never given the opportunity. I am now giving that opportunity to young people around the world who would like to experience the beauty of nature.
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