A Quote by Charles Francis Richter
There is another common misapprehension that the magnitude scale is itself some kind of instrument or apparatus. Visitors will frequently ask to 'see the scale.'
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Scale is a mental - you can say that a lounger has scale, a building has scale, or an object has scale, or a page, or whatever if it's just right. A scale is a relationship to the object and the space surrounding it. And that dialogue could be music, or it could be just noise. And that is why it is so important, the sense of scale.
The usual designation of the magnitude scale to my name does less than justice to the great part that Dr. Gutenberg played in extending the scale to apply to earthquakes in all parts of the world.
'Ides of March' I did for scale - scale as a director, scale as an actor, scale as a writer.
Incidentally, the usual designation of the magnitude scale to my name does less than justice to the great part that Dr. Gutenberg played in extending the scale to apply to earthquakes in all parts of the world.
Scale is of prime importance and I think that oversized scale is better than undersized scale.
If you paint a building shocking pink, that has no scale, it is just a huge mistake, but it's not in the scale of the city to have things like that. You know. So, not only because it's not appropriate, not only because it's offensive to the environment, I mean but among them also because that quantity of that color in the urban scale, is out of scale.
Technology has made it easier for different firms to coordinate their activities with one another, and they don't have to be part of one company. They can get the benefits of scale without the inertia of scale.
Given the scale of the ecological crisis we are facing this is the appropriate scale of expansion. Occupying the streets to bring about change as our ancestors have done before us. Only this kind of large-scale economic disruption can rapidly bring the government to the table to discuss our demands. We are prepared to risk it all for our futures.
When e-commerce companies build scale, cost comes down. Companies that can handle scale and reduce costs over time will win. Margins will come from reducing costs over time and not by increasing prices. Technology is the answer at large scale.
Great businesses can be built on scale. I think Amazon has built a phenomenal commerce business largely on scale. Their network effect isn't obvious to me, but boy, have they used scale effectively.
The idea itself, the notion of what the next Tron could be, is exciting enough that it would be worth going back to do it. Obviously we hinted some things at the end of Legacy, it's kind of there for people to see what that potential is. So we just want to make sure that we have a script that delivers on that promise on an epic scale."
The next time you're looking at a charity, don't ask about the rate of their overhead; ask about the scale of their dreams - their Apple-, Google-, Amazon-scale dreams - how they measure their progress toward those dreams, and what resources they need to make them come true, regardless of what the overhead is.
I think the secret of the world lies in the C major scale. The universe opens its doors when a major scale is played. There's stuff going on in a major scale that is a direct connection to divine, universal hugeness.
It's a lot easier to figure out how to scale something that doesn't feel like it would scale than it is to figure out what is actually gonna work. You're much better off going after something that will work that doesn't scale, then trying to figure how to scale it up, than you are trying to figure it all out.
I repeatedly have to correct this belief. In a sense, magnitude involves steps of 10 because every increase of one magnitude represents a tenfold amplification of the ground motion. But there is no 'scale of 10' in the sense of an upper limit.
The most remarkable feature about the magnitude scale was that it worked at all and that it could be extended on a worldwide basis. It was originally envisaged as a rather rough-and-ready procedure by which we could grade earthquakes. We would have been happy if we could have assigned just three categories, large, medium, and small; the point is, we wanted to avoid personal judgments. It actually turned out to be quite a finely tuned scale.
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