A Quote by Ezra Pound

The secret of popular writing is never to put more on a given page than the common reader can lap off it with no strain whatsoever on his habitually slack attention. — © Ezra Pound
The secret of popular writing is never to put more on a given page than the common reader can lap off it with no strain whatsoever on his habitually slack attention.
In the following pages I offer nothing more than simple facts, plain arguments, and common sense; and have no other preliminaries to settle with the reader, than that he will divest himself of prejudice and repossession, and suffer his reason and feelings to determine for themselves; and that he will put on, or rather that he will not put off, the true character of man, and generously enlarge his view beyond the present day.
I tend to cut David Brooks more slack than most people I know do, and I do it for one main reason. He can write. He's the best writer on that page, and I'd usually rather read him than others on that page I'm more likely to agree with.
It is easier for the reader to judge, by a thousand times, than for the writer to invent. The writer must summon his Idea out of nowhere, and his characters out of nothing, and catch words as they fly, and nail them to the page. The reader has something to go by and somewhere to start from, given to him freely and with great generosity by the writer. And still the reader feels free to find fault.
There really is no difference in the actual writing or plotting. I choose to tell different stories for the younger reader and, of course, I would never put sex and extreme violence in a YA book. But writing for adults and children requires the same care and attention.
Simply put, meta-writing is writing that is self-conscious, self-reflective, and aware of itself as an artifice. The writer is aware she's writing, and she's aware there's a reader, which goes all the way back to Montaigne's often-used address "dear reader," or his brief introduction to Essais: "To the Reader." It can be done in a myriad of ways.
Never stir up litigation, a worse man can scarcely be found than one who does this, who can be more nearly a fiend than he who habitually overhauls the register of deeds in search of defects in titles, whereon to stir up strife, and put money in his pocket?
There are two good reasons to put your napkin in your lap. One is that food might spill in your lap, and it is better to stain the napkin than your clothing. The other is that it can serve as a perfect hiding place. Practically nobody is nosey enough to take the napkin off a lap to see what is hidden there.
Nice writing isn't enough. It isn't enough to have smooth and pretty language. You have to surprise the reader frequently, you can't just be nice all the time. Provoke the reader. Astonish the reader. Writing that has no surprises is as bland as oatmeal. Surprise the reader with the unexpected verb or adjective. Use one startling adjective per page.
For me, the game would be to assume a very intelligent reader who can extrapolate a lot from a little. And that's become my definition of art; to get that pitch just right, where I can put a hint on page three, and the reader's ears go up a bit, as opposed to dropping it all on the first page.
We waste a lot of time and a lot of talent trying to write for the common reader, whom we will never meet. Instead we should be writing for our ideal reader.
Write about what you care about. If you do that, you're probably going to do your best writing, reach off the page and touch the reader. How are you going to make the reader care if you don't care yourself?
The author always loads his dice, but he must never let the reader see that he has done so, and by the manipulation of his plot, he can engage the reader's attention so that he does not perceive the violence that has been done to him.
Of all those in the army close to the commander none is more intimate than the secret agent; of all rewards none more liberal than those given to secret agents; of all matters none is more confidential than those relating to secret operations.
I don't write every day, but if I go more than a couple of months without writing, I begin to get a little nervous. I usually have bursts of poems. Five or six come together and then I slack off and want to do something else.
More than this, I believe that the only lastingly important form of writing is writing for children. It is writing that is carried in the reader's heart for a lifetime; it is writing that speaks to the future.
The meaning of your life depends on which ideas you permit to use you. Who you think you are determines where you put your attention. Where you direct your attention creates your life experiences, and brings a new course of events into being. Where you habitually put your attention is what you worship. What do you worship in this mindstream called your life?
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