A Quote by Elaine Welteroth
When 'Teen Vogue' started out, 'Teen Vogue' was an aspirational fashion magazine for fashion lovers. You know, it was the little sister to 'Vogue.' And over the years, we've realized that our mission was really to become more focused on making this an inclusive community that speaks to every kind of young person.
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I like having young assistants in my office; they have energy, and I spend time with them to make sure they understand what we're doing. By investing in them, I'm investing in the magazine. All over 'Vogue,' 'Teen Vogue,' and 'Men's Vogue,' there are people who have been through not only my office but also many other offices at 'Vogue.'
With all the new media outlets out there, with all the noise, a voice of authority and calm like Vogue becomes more important than ever. The more eyes on fashion, the more opinions about fashion, the more exploration of fashion around the world, the better it is for Vogue. Vogue is like Nike or Coca-Cola—this huge global brand. I want to enhance it, I want to protect it, and I want it to be part of the conversation.
Within two months I made the grand slam: covers of 'American Vogue', 'Italian Vogue', 'British Vogue', and 'French Vogue'.
A short way into Teen Vogue I realized that teens see it as a guide for their lives and their careers, more than a place to teach them how to get boys. And they don't ask us fashion advice questions; they're too sophisticated. They're inspired by what they see and they think, 'These people at this magazine represent what I want to be, beyond shoes and makeup.'
I never was interested in being part of the fashion world - I just wanted to design shoes. I didn't even know 'Vogue' existed when I was growing up. 'Vogue,' what is that?'
I never was interested in being part of the fashion world - I just wanted to design shoes. I didn't even know Vogue existed when I was growing up. Vogue, what is that?
I think there's much more fashion competition in the more junior levels of the fashion department. And that's exciting and stimulating to see, because it's 'Vogue;' it's great to see people dressed originally and with great style and panache. It wouldn't be 'Vogue' otherwise.
Vogue Magazine does something really interesting here: They make it look like I know exactly what I'm doing. Because Vogue made it look like I knew exactly what I'm doing, stores from all over started calling.
By the time I came to the States, I really understood how a magazine works. I came to 'Vogue' as creative director, and three years later I went back to London to be editor in chief of British 'Vogue.'
It's only shocking to the uninitiated that 'Teen Vogue' would have the audacity to be political and style-focused.
I thought Italian Vogue had always been considered the most experimental, avant-garde magazine. If I was going to use the same kind of language and the same kind of photos or images on the web site, it would be a disaster because Vogue has its own world, and it could be a little bit cold, you know? We don't give what you call a service.
I grew up around fashion - my mom was an editor for Vogue. Compared to the music industry, though, I'd say [fashion] is a little bit more disorganized. But it's exciting for me because, when you're a performer, there is a fashion element.
'Vogue' is a fashion magazine, and a fashion magazine is about change.
The red library is Sui's tribute to fashion maven Diana Vreeland, who served as editor for Harper's Bazaar (1939-1962) and Vogue (1963-1961). My most precious collection is my bound Vogue magazines, .. and they're kind of like my Bible. I look at them all the time when I'm trying to inspire myself for a collection.
Even with the beauty stories we put out, we saw there was an opportunity to address issues of representation, identity, self-expression. We created the community that we wanted to have at 'Teen Vogue.' We were willing to lose some to have more.
If you're interested in a 'Teen Vogue' internship, take note: it's not all fun and games! Working at a magazine requires a ton of energy and endurance from its interns and editors alike.
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