A Quote by Amy Lockwood
If what we're really trying to do is stop the spread of HIV, we need to think about the customer.
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Laws that treat people living with HIV or those at greatest risk with respect start with the way that we treat them ourselves: as equals. If we are going to stop the spread of HIV in our lifetime, then that is the change we need to spread.
That the horrible Zika virus or HIV, we can look at what it means to be patient zero, what it means to need not much contact to spread, and all of those things follow into the way ideas spread.
It will be impossible for us to eradicate HIV as long as any corner of the world is cut off from the education and services that we know helps stop the spread of this disease.
I'm obsessed with the customer. I am the customer. I really don't think you can go wrong if you don't take your eye off of that. Serving the customer. How does she feel? I feel like the fashion industry has cared a lot about how we look but not about how we feel.
We think that if we get tested, that means you have to have HIV. Or we think that just by knowing someone with HIV, we're going to get HIV or because he's gay or she's a lesbian or whatever. This false information has been put out there and it's created this stigma that stops us from going to find out if we're infected. The truth is it doesn't matter who you are, if you're having sex, you need to be getting tested, plain and simple.
I don't think I have HIV. I don't think that I ever had HIV. I think I had hepatitis. I got rid of the hepatitis, and since then, every single time I have tested for HIV, it has been negative. The original test was a false positive.
As a Goodwill Ambassador for YouthAIDS, I've learned that the face of AIDS is increasingly young and female. By educating young people and empowering them to make the right choices we can stop the spread of HIV/AIDS
We always talk about how you have to build a brand from the inside out, not the outside in. Brands are not wrappers. Brands are based on the values of the founders, and then they spread to the people who work for the company, and then that psychological contract is spread to the customer.
The outside-in discipline requires that you have an explicit customer-based reason for everything you do in the marketplace. Managers need to create what I call "customer pictures," verbal descriptions of customers that highlight the key customer characteristics and make those customers come alive. Although managers never know as much about customers as they want and need to know, the outside-in discipline requires that they construct customer pictures anyway, basing the pictures on whatever hard data they have plus hypotheses and intuition.
When you think of customer research, chances are you think of surveys. Used alongside other strategies, they can be an important way to learn more about your customer's needs, wants and habits.
The best customer service is if the customer doesn't need to call you, doesn't need to talk to you. It just works.
I think Amazon is the preeminent pioneer in building a new way of doing commerce: personalized, database-driven commerce, where the big value is not in the purchase fulfillment, but in knowing as much about a customer base of ten or twenty million people as a corner store used to know about a customer base of a few hundred. In today's mass-merchandising world, that's largely gone; Amazon is trying to use computer technology to re-establish it.
I'm not trying to explain other cultures, or to give a fair and balanced account of a country, or the top ten things you need to know. I'm not trying to spread world peace and understanding. I'm not an advocate or an activist or an educator or a journalist. I'm out there trying to tell stories the best I can.
Business is all about the customer: what the customer wants and what they get. Generally, every customer wants a product or service that solves their problem, worth their money, and is delivered with amazing customer service.
When you can show concern about what matters to your customer, that's Business to Customer Loyalty, and you can bet on it, you've just acquired a customer for life.
I think maybe the key to having a long relationship is really appreciating that person's life and not trying to own it. It's like just stop trying. We all do it.
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