A Quote by Anthony Padilla
Every brand has something on the Internet, whether it's video or doing something on social media. It's just another form that brands are starting to realize they have to be a part of.
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Not every brand needs to be on every social platform. Brands should have a very strategic objective, whether it's marketing or commercial. The biggest mistake a brand can make is to be on a social platform without a plan or the resources to manage it.
It’s one thing if you are a luxury brand and have been around for 60 years and can weather the retail storm we’ve had, but if you are a new brand that’s just starting out — whether you are a writer or a retailer — innovating through social media is crucial. Those that are hidden and guarded will not progress.
I take a lot of pride in my brand on social media and the other brands that I work with. Social media is an amazing place and platform to communicate with your fans and supporters.
I've always said that I feel lucky to live in the era of social media and be a working model in this time. Back in the day, models were just another face. But social media has given people a voice and not just another face. Not only can you show the world your personality and stuff like that, but you can be a brand ambassador easily.
Whether it's singing, modeling, acting, you name it, they always label you as the YouTuber, the social media kid, the social media star. It's something that I've heard - a lot - but I kind of just put it to the side.
The challenge at this point is helping a brand understand they're not just commissioning a viral video but tapping into an existing fan base and an audience that's very loyal... It's two brands working together: the Rhett and Link brand and their brand.
Between the time I first started working in advertising in 1998 and now, the word brand has replaced identity. We are no longer individuals so much as we are brands. We're individual brands. Individuals are basically left to define their individuality by staying off the internet, which in and of itself can be a brand, the opting-out brand.
Literacy is part of everyday social practice - it mediates all aspects of everyday life. Literacy is always part of something else - we are always doing something with it. Its what we choose to do with it that is important. There are a range of contemporary literacies available to us - while print literacy was the first mass media, it is now one of the mass media.
I don't take the Internet and social media very seriously. I've grown up around social media but to me what happens on the Internet just doesn't feel real.
The audience wants something that entertains them, and whether that entertainment is in the form of a physical match or in the form of a skit or video or promo, it's our job to deliver it to them, to the point where the audience becomes the biggest champion of our brand. And if we can't match that, then we're falling short.
Whether you're aware of it or not, any kind of collage idea becomes a part of how you see the world once you incorporate media and internet and video games and all these things.
In video you are starting with nothing but a black screen. There's no game there. With pinball you at least start with that basic concept, but not with video. The challenge of going from no game to something today is only different because you have to create something so damn fun people will pay $1.00 every two minutes to play it.
Morphe was one of the first makeup brands that I worked with when I was just starting out. The great thing about them is that they were really invested in social media and influencers like me early.
Don't have just anyone run your social media. I think it's insane when brands or celebrities relegate their social media to an intern or someone who does not know them well.
Brands are in your face 24/7; I'm sure you've consumed a couple brands today. So it's fun working with them. People recognize brands, and people are starting to recognize my brand.
When I uploaded my very first video, I was just looking for something to make me happy. I was confused about what I was doing in my life and had earned a degree that I didn't really enjoy. With that video, I was finally doing something I was passionate about. So it was my way of self-medicating.
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