A Quote by Jakob Nielsen
Clear content, simple navigation and answers to customer questions have the biggest impact on business value. Advanced technology matters much less.
Related Quotes
Content will become more important than navigation. Content is the 'there' of navigation. It is the reason people go on the Net.
Between the semi-educated, who offer simplistic answers to complex questions, and the overeducated, who offer complicated answers to simple questions, it is a wonder that any questions get satisfactorily answered at all.
When you can show concern about what matters to your customer, that's Business to Customer Loyalty, and you can bet on it, you've just acquired a customer for life.
Your customers are the lifeblood of your business. Their needs and wants impact every aspect of your business, from product development to content marketing to sales to customer service.
Being human means asking the questions of one's own being and living under the impact of the answers given to this question. And, conversely, being human means receiving answers to the questions of one's own being and asking questions under the impact of the answers.
I feel like that religions generally ask the biggest questions. They may not always have the best answers, but they're the zone of human activity that regularly asks the biggest questions.
It doesn't matter much where your company sits in its industry ecosystem, nor how vertically or horizontally integrated it is - what matters is its relative 'share of customer value' in the final product or solution, and its cost of producing that value.
How do we professionally manage content? We don’t. We shouldn’t manage content in the same way that we shouldn’t manage technology. Content and technology are merely a means to an end. What is the end? The end is the task the customer wishes to complete. That is what we should manage.
Our old site did not have very good support for the disabled, but our new site should soon have much better support. With all of our content in divs now, we can hide all but the relevant chunks of content and navigation with a simple alternate CSS file.
No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.
I think you have to be much more secure and much less angry to trust the simple. You've got to be in a pretty good place to trust those simple, obvious answers and, most important, to use them.
Rural technology is moving from kind of the back office to where everything, every company - sales, marketing, customer acquisition, new product development, media - all industries are becoming technology industries. And it's not information technology: it's business technology.
Although population and consumption are societal issues, technology is the business of business. If economic activity must increase tenfold over what it is today to support a population nearly double its current size, then technology will have to reduce its impact twenty-fold merely to keep the planet at its current levels of environmental impact. For example, to stabilize the climate we may have to reduce real carbon emissions by as much as 80 percent, while simultaneously growing the world economy by an order of magnitude.
Questions are the important thing, answers are less important. Learning to ask a good question is the heart of intelligence. Learning the answer-well, answers are for students. Questions are for thinkers.
Many people think that it is the function of a spiritual teaching to provide answers to life's biggest questions,
but actually, the opposite is true.
The primary task of any good spiritual teaching is not to
answer your questions, but to question your answers.
She studied my face for a long minute. "Are you going to help my mom?" It was a simple question. But how do you tell a child that things just aren't that simple, that some questions don't have simple answers--or any answer at all?
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