A Quote by Jakob Nielsen

To design an easy-to-use interface, pay attention to what users do, not what they say. Self-reported claims are unreliable, as are user speculations about future behavior. — © Jakob Nielsen
To design an easy-to-use interface, pay attention to what users do, not what they say. Self-reported claims are unreliable, as are user speculations about future behavior.
A general principle for all user interface design is to go through all of your design elements and remove them one at a time.
When designers replaced the command line interface with the graphical user interface, billions of people who are not programmers could make use of computer technology.
To the designer, great design is beautiful design. A significant amount of effort must be placed into making the product attractive. To the client, great design is effective. It must bring in customers and meet the goals put forth to the designer in the original brief. To the user, great design is functional. It’s easy to read, easy to use and easy to get out of it what was promised Truly great design, then, is when these three perspectives are considered and implemented equally to create a final product that is beautiful, effective and functional.
I’d like to create an integrated television set that is completely easy to use. It would be seamlessly synced with all of your devices and with iCloud. It will have the simplest user interface you could imagine. I finally cracked it.
...pay attention to what users do, not what they say.
One of the things that... I've seen Nintendo do so well is provide a user interface that is intuitive, easy to navigate, easy to execute against - and in our view, that's exactly what we've done on DSi.
Once the product's task is known, design the interface first; then implement to the interface design.
Women have their own strengths, like fashion. In technology, we can contribute in a big way in terms of the design of the user interface.
I closely follow everything about user interface or human-computer interface: technology that makes computers closer to the way the human being actually functions.
User-centered design means working with your users all throughout the project.
I don't want to use my creative energy on somebody else's user interface.
Every day, hundreds of millions of people stab themselves, bleed, and then offer, like a sacrifice, to the glucose monitor they're carrying with them. It's such a bad user interface that even though in the medium-term it's life or death for these people, hundreds of millions of people don't engage in this user interface.
Never present a power-user option in such a way that normal users must learn all about it in order to know they don't need to use it.
Trail conflicts can and do occur among different user groups, among different users within the same user group, and as a result of factors not related to users' trail activities at all. In fact, no actual contact among trail users need occur for conflict to be felt.
From the simplest lyric to the most complex novel and densest drama, literature is asking us to pay attention. Pay attention to the frog. Pay attention to the west wind. Pay attention to the boy on the raft, the lady in the tower, the old man on the train. In sum, pay attention to the world and all that dwells therein and thereby learn at last to pay attention to yourself and all that dwells therein.
I'm trying to cause people to be interested in the particulars of their lives because I think that's one thing literature can do for us. It can say to us: pay attention. Pay closer attention. Pay stricter attention to what you say to your son.
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