Top 1200 Marketing Campaigns Quotes & Sayings - Page 3

I have run campaigns. That doesn't make you the establishment.

The tours are campaigns.

I worked for Jeff Kelin. He was a marketing genius before his time. Coupons, car rebates and the value meal (as we know it today) all came from his marketing genius. At 19 years old, I had two jobs, one with Andy Warhol, and the second with Jeff Kelin.

I've covered a lot of presidential campaigns.

When I'm marketing a film, whether its mine or someone else's, I work with a great deal of strategy and elbow grease until the job is done. It's pretty simple really. I just dive in and start digging. Yes, I'm fortunate to know the in's and out's of a true studio-level marketing campaign. But really, anyone who is diligent and well-researched can pull it off too. Its easier for me, but it doesn't make it impossible for others.

I've done strategic planning, all kind of cash flows, but in fad marketing, it is all really irrelevant. It is marketing by total gut feeling. There is no market research. You either sell 500 of something, and it is a total bomb, or you sell 500 million.

People do not like negative campaigns.

The Pork Marketing Board worked with advertising and marketing firms to position the pig as a sort of four-legged chicken - a healthy part of any low-fat lifestyle. The Other White Meat campaign launched in 1987 and was so successful at selling lean pork cuts, it actually hurt the rest of the pig.

The problem with smear campaigns is that too often they work.

When you view marketing from the vantage point of the guerrilla, you realize that it’s your opportunity to help your prospects and customers succeed. They want to succeed at earning more money, building their company, losing weight, attracting a mate, becoming more fit, or quitting smoking. You can help them. You can show them how to achieve their goal. Marketing is not about you. It’s about them. I hope you never forget that.

Most makeup campaigns are not in black and white.

Marketing is every bit of contact your company has with anyone in the outside world. Every bit of contact. That means a lot of marketing opportunities. It does not mean investing a lot of money.

I think I know a lot about campaigns.

A lot of times when people are on campaigns, it can be like a movie set.

There is probably no such thing as a level playing field in political campaigns.

You look at marketing: everything that's happening in marketing is digitized. Everything that's happening in finance is digitized. So pretty much every industry, every function in every industry, has a huge element that's driven by information technology. It's no longer discrete.

Influencing voters is the crux of all poll campaigns.

If you look at the expenses of a great pharmaceutical company, they pay between about 10 to 15 percent of their expenses for research, but they use 30 to 40 percent of their incomes for marketing and promotion. It is not completely wrong that they spend so much, but it is not correct to say that there is a direct connection between the price of drugs and the cost of research. It could be more between the cost of marketing and the cost of the drugs.

Like most meaningful activities, campaigns are team games.

Part of how we decide how we allocate our media is we have fairly sophisticated ways of measuring our return on marketing spend, which helps us best analyze the most effective way and medium in which to spend our marketing dollars.

We all know that campaigns are necessarily tough.

I have no more campaigns to run... I know because I won both of them.

When you're working on a game that has a budget of tens of millions of dollars and you have to sell millions and millions and millions of copies to break even, you have a lot more layers between you and the audience. You have a marketing department, and there's a different marketing department for every continent, and the parent company has stockholders, and all that kind of stuff.

We need to make sure that whenever we're engaging in a cyber-warfare campaign, a cyber-espionage campaign in the United States, that we understand the word cyber is used as a euphemism for the internet, because the American public would not be excited to hear that we're doing internet warfare campaigns, internet espionage campaigns, because we realize that we ourselves are impacted by it.

The greatest way for people to experience a comedy is to go in not knowing anything about it. But because of marketing, it's impossible. Marketing meaning that in order to get people to come you can't just go, 'Hey, there's a great movie - we're not going to show you anything from it but trust us!'

The difference between Sales and Marketing is that Marketing owns the message and Sales owns the relationship.

I don't often get involved with campaigns at all.

Marketing is your battle plan for the sales team - it's about defining the landscape. Marketing is doing cohort analysis and understanding exactly what possible customers are out there. It's understanding not only which customers will respond to what messages, but also how customers will become clients if you include certain product features.

I'm going to be bringing people into the public diplomacy function of the department who are going to change from just selling us in the old USIA way to really branding foreign policy, branding the department, marketing the department, marketing American values to the world and not just putting out pamphlets.

I like Valentino a lot - they never use actresses in their campaigns.

The Encyclopedia Galactica defines a robot as a mechanical apparatus designed to do the work of a man. The marketing division of the Sirius Cybernetics Corporation defines a robot as "Your Plastic Pal Who's Fun to Be With. The Hitchhiker's Guide to the Galaxy defines the marketing devision of the Sirius Cybernetic Corporation as "a bunch of mindless jerks who'll be the first against the wall when the revolution comes.

I wanted to be an industrial designer, so I went to business school for that, and I then went on to marketing at Interpublic Group of Companies, which was one of the first organizations to actually think about brand marketing. I worked on Coca Cola's account, and then I was recruited by Pepsi, and I ended up being Pepsi's first MBA. I was called the High Wire Act because I was in my 20s and I was given jobs of increasing responsibility that I was totally unqualified for.

Too often, campaigns are all flash and no substance.

Often in companies, you'll see tensions between sales and marketing. Sales people will want to give discounts to clients because they often get paid a commission based on how much they sell. So they're always pushing to give discounts because that will increase sales. Marketing, however, is judged by overall profitability.

My grandma used to make syrup for us because we couldn't afford it and I just played around with her recipe. I made strawberry syrup and that didn't really work out but I made strawberry-vanilla and that sold. Then I just went out and took marketing classes, went to seminars, learned about marketing a product and striking deals. It ended up taking orders of $1.5 million.

The problem isn’t too little money in political campaigns, but not enough.

When it comes to fully understanding how to strategically move all the pieces on the marketing and distribution chess board on a worldwide basis, Jeff Blake is always thinking two moves ahead and that gives Sony a true competitive edge. He is the studio's secret weapon and while he would be the first to credit his fantastic sales and marketing team, there are few executives here that deserve more credit for our successes during the past several years than Jeff.

It's not like I have campaigns, I don't want to be an activist or anything.

In presidential campaigns, experience as a candidate is an invaluable asset.

Revolutions are frightening, but election campaigns are disgusting.

Campaigns and primaries can get ugly. There are always messy squabbles.

I want to do other things like more fashion campaigns.

I see the work the pope has to do. It is a huge responsibility. Nobody campaigns for it.

Considering LEGO's considerable brand equity, you might expect that the company must have a marketing budget in the billions. Not so. In fact, LEGO's marketing budget is so modest that if I recorded it here, you'd probably think it was a typo. LEGO doesn't do its own talking; it lets LEGO maniacs talk for it.

Search marketing, and most Internet marketing in fact, can be very threatening because there are no rules. There’s no safe haven. To do it right, you need to be willing to be wrong. But search marketing done right is all about being wrong. Experimentation is the only way. No one really knows whether that page will rank #1 in Google; no one really knows which paid search copy will get the highest click rate. Even experts can’t tell you which content will attract the most links. You just have to try it and see.

The greatest way for people to experience a comedy is to go in not knowing anything about it. But because of marketing, it's impossible. Marketing meaning that in order to get people to come you can't just go, 'Hey, there's a great movie - we're not going to show you anything from it but trust us!

Marketing by interrupting people isn’t cost-effective anymore. You can’t afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money. Instead, the future belongs to marketers who establish a foundation and process where interested people can market to each other. Ignite consumer networks and then get out of the way and let them talk.

Campaigns bring out the warriors in everybody.

I have never run campaigns based on an ethnic coalition.

Marketing automation is the technology that propels your business into a new era of relationship based marketing with quantifiable results. When powerful technology meets effective implementation and internal process management, your company will soon find itself on a journey that leads to new heights of business success.

Small blogs are starting up big campaigns.

We have to talk about the way we finance campaigns.

Campaigns end, revolutions endure.

Campaigns are about adjustments.

I love the creative process - brainstorming and coming up with campaigns.

There's no question that the marketing and advertising world is ahead of the political marketing the political communications world.

I think humanitarians really feel very awkward and embarrassed about marketing, but it really doesn't matter whether a shampoo gets better marketing. It does matter when a famine or a huge crisis is - oh - well, I hate to use the word 'marketed' better but, you know, is publicized in a way that will be more effective.

Social media has become a primary factor in political campaigns.

The sheer novelty and glamor of the Western diet, with its seventeen thousand new food products every year and the marketing power - thirty-two billion dollars a year - used to sell us those products, has overwhelmed the force of tradition and left us where we now find ourselves: relying on science and journalism and government and marketing to help us decide what to eat.

Almost all political campaigns involve falsity and playacting.