Top 831 Ad Quotes & Sayings

I went to Tokyo three years ago. It was a job, though. I did an ad campaign for IBM, so they flew me out there to take pictures of me. It was IBM Global. It went to Australia, France, London, all over the world. But I think the ad campaign was a failure, because of me.

We had just recently moved to California from Italy, and while we were driving around, we saw a billboard ad for McDonald's on Olympic Boulevard in Los Angeles. The word 'guess' was in the ad, and my brother decided that that would be the name of our company!

Ants do no bend their ways to empty barns, so no friend will visit the place of departed wealth. [Lat., Horrea formicae tendunt ad inania nunquam Nullus ad amissas ibit amicus opes.]

I actually looked at an Apple ad from 1978. It was a print ad. That shows you how ancient it was. And it said, 'Thousands of people have discovered the Apple computer.' Thousands of people.

I don't want to sound like an ad, a public service ad on TV, but the fact is if you can read, you can walk into a job later on. If you don't, then you've got, the Army, Iraq, I don't know, something like that. It's, it's not as bright. So, that's my little commercial for that.

So paid media is when you buy an ad - typically in a presidential campaign that will be in Iowa, New Hampshire, the early states. It costs some money to make the ad, but the greatest cost is in actually placing the ad on TV.

We all resort to the ad hominem from time to time: in human affairs, it is difficult to avoid it, and probably not desirable. After all, our opponents are human. The proper use of an ad hominem argument, however, still requires evidence to back it up.

The pledge drive has everything going against it as broadcasting. It's repetitive. It's ad-libbed by people who can't ad-lib. It's about asking for money, which is something nobody wants to hear, even from their own relatives.

Utilities get out of the way. Can you imagine if you flipped a light switch and had to watch an ad before you got electricity? Can you imagine if you turned on a faucet and had to watch an ad before the water came out?

Facebook already has a large political ad sales and operations team that manages ad accounts for large campaigns. Zuckerberg hinted that the company could follow the same 'know your customer' guidelines Wall Street banks routinely employ to combat money laundering, logging each and every candidate and super PAC that advertises on Facebook.

Brand marketers don't believe that ad-tech companies view brands as true partners. Ad-tech companies think brand marketers are paying attention to the wrong things. And publishers, with a few important exceptions, feel taken advantage of by everyone.

Ted Cruz has been playing an ad about me that is so ridiculously false, no basis in fact. Take ad down, Ted. Biggest liar in politics.

That the world is not the embodiment of an eternal rationality can be conclusively proved by the fact that the piece of the worldthat we know--I mean our human reason--is not so very rational. And if it is not eternally and completely wise and rational, then the rest of the world will not be either; here the conclusion a minori ad majus, a parte ad totum applies, and does so with decisive force.

I think titles are tricky because they're like a really short ad for the book. And like an ad, they should open the door in a way that might be more accessible than the book itself. So I always like titles to be familiar. I'm not trying to break ground with the title itself. The title should feel like something already celebrated.

You can't just repurpose old material created for one platform, throw it up on another one, and then be surprised when everyone yawns in your face. No one would ever think it was a good idea to use a print ad for a television commercial, or confuse a banner ad for a radio spot. Like their traditional media platform cousins, every social media platform has its own language.

I shall not make an argument ad hominem. My argument is ad bullshitem.

Generally, there's a lot of ad-lib involved with live TV and things like that, whereas with acting in front of the camera, it was, if you screwed up a line, well, you've got another take, and you also had a script to be able to study, so it wasn't all ad-lib and flying by the seat of your pants, which I like both aspects, actually.

Every night I watch the nightly news. It's funded by the pharmaceutical companies. Virtually every ad is a drug ad. They get their say every night on the nightly news through advertising.

With Cats, some say, one rule is true: Don’t speak till you are spoken to. Myself, I do not hold with that — I say, you should ad-dress a Cat. But always keep in mind that he Resents familiarity. I bow, and taking off my hat, Ad-dress him in this form: O Cat! But if he is the Cat next door, Whom I have often met before (He comes to see me in my flat) I greet him with an oopsa Cat! I think I've heard them call him James — But we've not got so far as names.

We'd dub the one that came off best into the final transcription. It gave us a chance to ad lib as much as we wanted, knowing that excess ad libbing could be sliced from the final product.

It is an honor to serve as the Ad Council's next Chair of the Board of Directors. I am deeply committed to its mission of creating campaigns that improve everyday lives. I look forward to working with the Ad Council team and Board to continue to shine a light on the most important social issues of our day.

You can do a good ad without good typography, but you can't do a great ad without good typography.

Advertising is utterly unprofitable, and I could prove it to you in one week. End an ad with an offer to pay five dollars to anyone who writes you that he read the ad through. The scarcity of replies will amaze you.

Instead of just purchasing an ad campaign, target test and measure. Give an ad a small try. If the response is enough to pay for the ad, make it larger. With a franchise, ask the most successful franchisees what they did. Ask the bottom five guys what they did and avoid it.

I regard this conclusion as coming in the same sort of category, of historical probability so high as to be virtually certain, as the death of Augustus in AD 14 or the fall of Jerusalem in AD 70

Imagine you're watching '30 Rock' and an ad comes on, but you don't like it. With Hulu Ad Swap, you can actually click the button and trade out the ad. So for the first time ever, a consumer is in control of their ad experience. For us, it's a big win because users are able to take control of what they see.

I recently signed on with Lancome, and I guess it's any girl's modeling dream come true. Especially being in a beauty ad, more so because I'm French. There are so many girls out there, and I'm just so flattered they picked me. The Tom Ford fragrance ad was the first thing I did. Black Orchid is my winter scent and of course it has a nostalgic feel.

In the year and a half I was on SNL, I never saw anybody ad lib anything. For a very good reason - the director cut according to the script. So, if you ad libbed, you'd be off mike and off camera.

The youth rebellion [1968] is a worldwide phenomenon that has not been seen before in history. I do not believe they will calm down ad be ad execs at thirty as the Establishment would like us to believe.

He discusses his service in Iraq, the wounds he suffered there and he says to me in this ad, until you have the guts to call me a phony soldier to my face, stop telling lies about my service. You know, this is such a blatant use of a valiant combat veteran, lying to him about what I said, and then strapping those lies to his belt, sending him out via the media and a TV ad, to walk into as many people as he can walk into.

And then lo and behold IBM, Apple and Motorola took an ad in all the newspapers, double page ad, and said, announcing the chip that they were now able to manufacture it and that they were going to kill Intel.

Business is business. You know how that works. Because stations run on ad money. If they're playing a gay artist, then ad money dries up. So they have to be careful.

No, I don't think a 68-year-old copywriter . . . can write with the kids. That he's as creative. That he's as fresh. But he may be a better surgeon. His ad may not be quite as fresh and glowing as the Madison Ave. fraternity would like to see it be, and yet he might write an ad that will produce five times the sales. And that's the name of the game, isn't it?

I can't tell you how many home businesses are almost in bankruptcy court over a Yellow Pages ad only to find out that the Yellow Pages ad isn't where their market will look for them, and it cost more than they thought.

I did a soft drink ad some time back. Later, a mother came to me and said that her child started consuming more of that drink after seeing my ad. It made me measure my actions.

A good ad is one simple idea, with humanity in it, that connects with consumers, that represents the value system of a company and then can connect it with the consumer. We always say a brand is set of shared values. So if you can simply demonstrate your value system as a brand, so that a consumer could say, "Ah, our values line up. I vote for you, brand!" that's a good ad.

'Ms.' always flouted the rules of the ad world that say, especially for products directed at women, that the ad must be connected to the editorial. You don't have food ads unless you have recipes. You don't get clothing ads unless you have lavish fashion coverage. We never did that; every other women's magazine does.

It is not the purpose of the ad or commercial to make the reader or listener say, 'My what a clever ad.' It is the purpose of advertising to make the reader say, 'I believe I'll buy one when I'm shopping tomorrow'.

A few years ago, the Bose Acoustics Corporation had a new product, the Bose Wave Music System. And their ad campaign for it was not successful until they changed one thing. At the top of the ad they said, "Hear what you've been missing." And that caused the skyrocketing of the interest in purchasing of the product. Why? Because with something new, people are uncertain, and when they are uncertain, they want to avoid losses.

All I know is it’s silly to chase fun when all you need is the ground underneath you to be solid. And I don’t expect to be one of those people that does cartwheels in yogurt commercials. I wanna be the cartoon character in that antidepressant ad who has, like, little lines under her eyes, and the divot in the middle of the pill is the pill’s mouth... have you seen this ad? It’s very good. It’s for Abilify, which is not a word.

One of my jobs was at a start-up ad agency. They were trying to do things differently, work with socially conscious clients, and to really be a more creative take on advertising than the industry itself. But I noticed that what the guys at the office were circulating for inspiration still came from within the ad industry. I thought that was really counterintuitive - to only borrow inspiration from within your own industry.

Can't nobody do what Fetty Wap does. So when I go to the studio, it may be four to five hours max, probably three days out the week. I used to go to the studio for 10 to 15 hours, and I would do five to 10 songs. Now I go for four to five hours and I do, like, 15 to 20 songs. I'm an ad lib guy. Most people know me for my ad libs.

I have to match wits with the ads. Like, there's pop-ups that, like, move around and you have to chase them like it was a video game or something. And then there's ads where, like, you know, the X to, like, close the ad screen is so kind of small that you can't find it and you have to actually go looking for it. And so I spend all my energy - instead of, like, absorbing what the advertiser wants to communicate to me, I spend my energy trying to figure out how to defeat the ad.

YouTube offers the best solution by running an ad before showing the video, but also offering a 'skip ad' button that you can click after five seconds to go directly to the video if you are not interested in the ad. Now, that's what I call consumer sovereignty!

Marketing is selling an ad to a firm. So, in some sense, a lot of marketing is about convincing a CEO, 'This is a good ad campaign.' So, there is a little bit of slippage there. That's just a caveat. That's different from actually having an effective ad campaign.

If you're Burberry or Gucci, you're not going to run a banner ad. To get brand ad dollars to move to digital, you need to create a beautiful experience.

When I was in college, my school newspaper accepted an ad from a Holocaust revisionist organization. This would have been offensive on most college campuses across the country, but I went to a school with a very large Jewish population, so the ad, as you might expect, stirred absolute outrage.

Publishers can use realtime ad technology to build their brand on the realtime web. Realtime ad technology gets their hottest content in front of users seconds after it is published, ensuring that their content gets shared and becomes viral before their competitors.

I was in a fascinating meeting where one man had been in China recently. A Chinese professor has found evidence that Christians reached Western China before 90 AD. Before 90 AD! The idea isn't all that astonishing when we think about it. That's what the disciples thought they were supposed to do! And, I'm sure, the disciples just said, "That's it. Let's go!" And they all wound up dead. But everyone else did too!

The copy of an ad is merely a punning gag to distract the critical faculties while the image of the product goes to work on the hypnotized viewer. Those who have spent their lives protesting about 'false and misleading ad copy' are godsends to advertisers, as teetotalers are to brewers, and moral censors are to books and films. The protesters are the best acclaimers and accelerators. Since the advent of pictures, the job of the ad copy is as incidental and latent as the 'meaning' of a poem is to a poem, or the words of a song are to a song.

What is God looking for in the world? Assistants? No. The gospel is not a help-wanted ad. It is a help-available ad. God is not looking for people to work for Him but people who let Him work mightily in and through them.

"Stuffed and Unstrung" started as a workshop, actually, classes within our company. We found that our puppeteers were not ad libbing as well as traditionally, Jim Henson Company puppeteers have. We're sort of famous for going off script a little bit and ad libbing.

Any expensive ad represents the toil, attention, testing, wit, art, and skill of many people. Far more thought and care go into the composition of any prominent ad in a newspaper or magazine than go into the writing of their features and editorials.

Combinatorial analysis, in the trivial sense of manipulating binomial and multinomial coefficients, and formally expanding powers of infinite series by applications ad libitum and ad nauseamque of the multinomial theorem, represented the best that academic mathematics could do in the Germany of the late 18th century.

Therefore, a grotesque account of a period some thousands of years ago is taken seriously though it be built by piling special assumptions on special assumptions, ad hoc hypothesis [invented for a purpose] on ad hoc hypothesis, and tearing apart the fabric of science whenever it appears convenient. The result is a fantasia which is neither history nor science.

I'm not an ad-libber. If I'm asked to ad-lib, I can ad-lib forever and it's really fun to do that, but I find that well-written scripts are put together very carefully. Once you start to ad-lib and add words to sentences, there's a slacking that happens. When it's good writing, it's taut. I'm not judging people who do ad-lib.

When images are in black and white, they seem timeless. When you see Carrie Otis in an ad from 1989 next to an ad with Klara Wester from 2009, you don't see a 20-year difference between the pictures.

An incredible advertising career is not about creating an incredibly amazing ad, it's about making an incredible amazing ad every single day of your career, it's about getting those adds killed, and resurrecting them over and over again. It's about your season average not that occasional home-run.

I think daily deals are a good idea. Any ad people view as content is a good ad, and that's true for daily-deal ads too.

The issues for journalism and journalists, we see obvious places where presentation is very different in a digital space from traditional print. If you go to a New York Times homepage, you cannot get to a story about the Ukraine without a click-off on a banner ad or a slide show. They're not alone in that - you think you're clicking on a video about a news event and you have a 30-second ad that you have to watch before you can get to it.