What's so great is that we're making money for AIDS in Africa. There's a lot of love and spontaneity, we're doing something creative. That's what I love about Red. It's not just a charity, "Give us money, give us money." It's being innovative. Like here's a show that you won't see anywhere else and you can come and whatever you pay for your ticket it's going somewhere. You can go and buy a pair of Armani shades, like Bono, but the money goes to Africa. It's quite cool.