Top 754 Brands Quotes & Sayings

I don't think so, in that Virgin is already a global brand. Brands like Amazon have had to spend hundreds of millions of pounds you know, building their brands, whereas Virgin is already well-known around the world.

Brands are the solution, not the problem. Brands are how you sort out the cesspool. ... Brand affinity is clearly hard wired. It is so fundamental to human existence that it's not going away. It must have a genetic component.

During difficult economic times, consumers gravitate toward the brands they know, the brands they love and trust.

I am expecting that consumers are going to continue and exert power and influence. The idea of radical transparency is something that few brands are taking advantage of now, and most brands fight it. I’d say that in 10 years the best brands won’t be those with the best stories, sort of made up fictional stories, but those that will give an accurate and real time picture of what they are doing in the interest of the consumer, in any given time.

Too many companies want their brands to reflect some idealised, perfected image of themselves. As a consequence, their brands acquire no texture, no character and no public trust.

Brands are in your face 24/7; I'm sure you've consumed a couple brands today. So it's fun working with them. People recognize brands, and people are starting to recognize my brand.

In a world where authenticity increasingly is in focus, consumers are seeking more than brands who focuses on revenue - consumers want to support brands with a purpose - one that justifies an emotional engagement.

I don't follow brands religiously, but there are certain brands I feel comfortable wearing, like H&M and Zara.

I hope they can see that as a consumer, if they express themselves, they may make an impact and leverage their impact on the brands, and the brands can leverage their buying power on tens of thousands of polluters - suppliers - in China.

The problem often is that aspiring brands wish to be universally loved. Unfortunately, universal love is neither achievable nor desirable. Instead, great brands are loved by some and hated by others because they actually stand for something.

Let's hope brands recognize that the true power of this technology is not its reach but its ability to communicate substance that adds meaning to our lives. Otherwise, brands will be investing in technology that consumers simply won't buy.

Brands are the solution, not the problem. Brands are how you sort out the cesspool.

With autonomous cars, you're gonna see more consolidation. Once we have transport modules, you order off the phone and brands won't matter anymore. When brands don't matter, the auto industry ends. It's got another 20 years.

We always talk about how you have to build a brand from the inside out, not the outside in. Brands are not wrappers. Brands are based on the values of the founders, and then they spread to the people who work for the company, and then that psychological contract is spread to the customer.

Advertising is the way great brands get to be great brands.

I only support cruelty-free brands, and I hope that more brands stop testing on animals because it's just completely unnecessary and barbaric.

Brands are faced with the daily challenge of massively scaling their outreach in order to build personal relationships. While this may seem like a contradiction in terms, it becomes much more possible when brands shift from push to pull dynamics in their marketing.

What happens in the media is the cult of personality. The brands who have been forced to cut their staff have been forced to take on the brands of journalists.

We'll continue to see more and more brands integrate social causes, charitable components and environmental issues as underlying themes to their campaigns and messaging. Humans connect with humans after all, and brands are using this as a point of connection to engage with their audience, especially charity-minded Generation Y.

I'm a massive believer in brands. Silicon Valley has tried to reprogram everybody to think brands aren't valuable. Or theirs are, but yours aren't.

I see "demand creation" as a 20th-century construct that's bound up with advertising. It's an outmoded view of marketing that says, "First, we build a product or service, then we advertise it into people's lives." Embedded this view is the belief that companies control brands. This is a myth. My message all along has been that brands are actually created by customers, not companies. Companies only provide the raw materials - the products, messaging, behaviors - that people use these to create brands.

I've had the luxury of working on a lot of our great brands here at Warner Brothers, including a lot of the DC ones. I've also worked on a lot of great brands that were not DC.

If you look at Jeep, Ram, and the premium brands, those are brands that will survive.

I know some brands second-guess working with me because I'm a boy that likes makeup. I think brands shouldn't just appreciate boys that wear makeup, but they should embrace it. And I feel like some brands forget they need personality. I have plenty of it.

There are brands out there, plus-size brands, that all they want to do is sell their clothes and be done.

Most brands that are called luxury brands today are not true luxury brands. The globalization of fashion and luxury means you now find the same luxury brands in every city. The stores look the same, the products are the same. It is still a very good quality product but it is now readily available to everyone. It's a kind of mass luxury.

All clothes are worn on the street, but 'streetwear' had once described T-shirt brands and skate-inspired brands, and now it's just a lazy innuendo used to describe clothing made by designers that the establishment deems 'less than.'

There was a shop in Birmingham called Autographs, where I'm from in Birmingham. My uncles and dad used to shop there. They played professionally, too. When I started, I went to Autograph, and they had brands like Rick Owens. There are loads of brands, like my go-to brands that I will go to if I want to buy jeans, like DSquared or Balmain.

Imagine maintaining 70 brands in a digital world - it is a nonsense. It is better to focus on a fewer, more distinct brands.

We live in a time where brands are people and people are brands.

Opinion free brands simply will struggle to survive in the future - of that simple reason that we increasingly want to associate ourselves with opinionated and authentic brands.

My advice to owners of fashion brands is that you have to give digital a seat at the board table. A lot of brands treat digital strategy as something on the side.

Best Buy is just too Western! They do not stock enough Chinese brands, and Chinese people do not want to buy foreign brands.

It seems like not a lot of the world's issues can be solved by big government. But they can be solved by brands, and brands putting their best foot forward need advertising.

You can totally work with brands. People love seeing that, but you have to build stories. You have to build credibility, and those brands have to really be the perfect fit for yourself.

Brands don't just care about views. Brands care about their brand first.

25 percent of search results for the world's top 20 largest brands are links to user-generated content. 34 percent of bloggers post opinions about products and brands.

Twenty-five percent of search results for the world's top 20 largest brands are links to user generated content and thirty-four percent of bloggers post opinions about products and brands.

There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next?

Facebook, Twitter, and Tumblr are all 'User First, Brands Second' services. The brands are all over these services now. But for the most part, these services didn't do much to bring them. The engaged users did.

I would like to work with brands I personally love, like Haider Ackermann, Chanel, or Off-White, to even newer brands like Rhude and A-Cold-Wall. It's easier and more organic when you know and love the brand already.

We should tell more young designers not to worry about what they're going to do with their design careers. They should start their own brands. Designers should create their own beautiful brands that can change the world.

All brands, whether high-ticket luxury ones such as Cartier or Rolls-Royce or 'masstige' ones with luxe-y overtones but altogether more affordable, all want to grow. Even brands that may have started in a modestly niche design and lifestyle fashion can find themselves under pressure to go global or to sell out at the top.

I think that the strategy around FYI is really a corporate strategy, and that's that every one of our brands that we invest in have to matter and that we need to commit to building brands and investing in those brands, or we need to get out of that business.

Building a more compassionate society is going to be a bilateral exercise between individuals and the brands that represent their aspirations, their values and their truths. People make brands. If people are compassionate, brands will be compassionate in return.

When I arrived in Ford, a decision was made to sell many marquee brands. This was because 85 per cent of the sales were from Ford and Lincoln brands. We were clear that for the company's strong future, we needed to focus on the Ford brands.

Brands, musicians, and public figures were among the first to embrace video on 'Instagram', and we've been impressed with how brands have extended their reach with video ads.

As a consumer, I love nothing more than to find and support women-owned brands - and especially women of color-owned brands.

The biggest thing I'm seeing - and I have to be careful what I say here - is that people are tired of the old guard and the familiar brands. They're looking for more individuality and creativity, and that's coming out of this whole new wave of younger brands: Thom Browne, Michael Bastian, Robert Geller, myself.

If you look at the brands that I like, there are brands I like because of the clothes; then, there are brands I like because of their attitude and mentality.

When I was growing up, the brands that were most powerful were people brands, like Michael Jackson or Madonna. They stood for something that, perhaps, wasn't wholly who they were, which then became an image that they sold. That's still a brand to me.

Chinese brands will face many obstacles when marketing to Western consumers. Beyond the associations with poor quality and unsound environmental practices, they generally do not have the marketing capabilities or budgets to build powerful global brands.

Nothing is as easy or natural as consumer brands want us to think - no problem is as resolvable. Your hair will fall out, eventually. Yet we do have these brands, and we line our shelves with them. There's an inherent irony.

We're in the '100 percent return' business. This is driving millions of new customers into brands; most of our customers are wearing brands they've never tried before.

As brands become larger, the need to reach greater numbers of customers makes them less edgy and dilutes their unique positioning as they try to please everyone. It is therefore not surprising to find such brands go into a few years of decline before they are able to reinvent themselves.

I do endorse brands: brands that I believe in individually, brands that I use, brands that I am proud to sell. But I wouldn't do that for my films because that's something I do separately. What I do with my films is something I am extremely passionate about.

Comcast NBCUniversal has an incredible array of brands and ways to deliver those brands and experiences for consumers.

We have built brands that resonate deeply with our customers. Our strategy to grow these brands is clear, and we have strong teams in place to execute this strategy. That is our formula for success.

Brands are selling our self-esteem back to us, through association. We need to own our brands.

Talking to people from the heart matters, and it's unfortunately something brands have forgotten about. Celebrity endorsement deals try to gain recognition for brands, but at their core, what matters is if the celebrity truly backs the brand.