Top 1200 Content Marketing Quotes & Sayings

Think of it more as publishing instead of marketing.Be authentic as a publisher and create content that helps you connect to everyone else...because they're already connected.

Content marketing represents the gap between what brands produce and what consumers actually want.

The future of content marketing is in your hands.

Big-budget movies might have huge marketing budgets, but only some films have the content to stand out.

Creating great content that educates and informs is always the best marketing strategy.

Content marketing is more than a buzzword. It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce.

Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the environment. We see companies expanding their focus from products to consumers to humankind issues. Marketing 3.0 is the stage when companies shift from consumer-centricity to human-centricity and where profitability is balanced with corporate responsibility.

Content marketing is weaponized storytelling.

Just about any growth company is going to need smart salespeople, account and project managers, business development, marketing, operations, customer service, content creation, communications, analytics, and social media.

One thing the humanitarian world doesn't do well is marketing. As a journalist, I get pitched every day by companies that have new products. Meanwhile, you have issues like clean water, literacy for girls, female empowerment. People flinch at the idea of marketing these because marketing sounds like something only companies do.

There is something about video marketing that helps it stay apart from the other online marketing tactics. When done correctly, all you need is one video marketing campaign to build up highly targeted traffic for a really long time.

Networking is marketing. Marketing yourself, marketing your uniqueness, marketing what you stand for.

Today's marketing success comes from self-publishing web content that people want to share. It's not about gimmicks. It's not about paying an agency to interrupt others.

Five Minute Marketing is entertaining and thought provoking marketing advice by a Canadian for Canadians.

Everyone has a really short attention span, and you have to bombard them with content, content, content.

Micro-Content + Community Management = Effective Social Media Marketing

If you are trying to grow your qualified search traffic, you have to combine your content marketing with your SEO efforts.

Now, if you truly understand how marketing works today, you know there is no individual six-month campaign; there's only the 365-day campaign, during which you produce new content daily.

Marketing is not a nice word, but the world is about marketing now.

Content is king, but marketing is queen, and runs the household.

Instead of one-way interruption, Web marketing is about delivering useful content at just the right moment that a buyer needs it.

Network marketing itself is always one-on-one. It's also called relationship marketing. You can't recruit en masse through thousands of e-mails.

I found marketing to be highly descriptive and prescriptive, without much of a foundation in deep research. I brought in economics, organization theory, mathematics, and social psychology in my first edition of Marketing Management in 1967. Today Marketing Management is in its 15th edition and remains the world's leading textbook on marketing in MBA programs. Subsequently, I wrote two more textbooks, Principles of Marketing and Marketing: an Introduction.

Content Marketing is all the Marketing that's left.

Content marketing needs to be at the heart of your SEO efforts. It has always been that way, but is even more so now because Google is so much more effective at understanding the context of content and how it is shared, etc.

If you look at the big entertainment industry and their pursuit of the bottom line profits in exchange for producing content and distributing that content and marketing that content to inappropriate audiences, that's a problem for me.

Guerrilla marketing requires you to comprehend every facet of marketing, experiment with many of them, winnow out the losers, double up on the winners, and then use the marketing tactics that prove themselves to you in the battleground of real life.

I believe that the brain has evolved over millions of years to be responsive to different kinds of content in the world. Language content, musical content, spatial content, numerical content, etc.

To be truly effective at content marketing, we need to excel at promotion.

Marketing is not selling. Marketing is building a brand in the mind of the prospect.

Search marketing, and most Internet marketing in fact, can be very threatening because there are no rules. There’s no safe haven. To do it right, you need to be willing to be wrong. But search marketing done right is all about being wrong. Experimentation is the only way. No one really knows whether that page will rank #1 in Google; no one really knows which paid search copy will get the highest click rate. Even experts can’t tell you which content will attract the most links. You just have to try it and see.

Real content marketing isn’t repurposed advertising, it is making something worth talking about.

I am the CMO (Chief Marketing Officer) of Marathon Agency, a new venture with my business partner Steve Carless. It's a management, branding, marketing, and business strategy. I'm in charge of marketing and branding clients like Nick Cannon, Nicki Minaj, and more.

Content marketing is one of the most effective ways to promote your business online - but only when it's done right.

There are three objectives for content marketing: reach engagement conversion. Define key metrics for each.

Always try to turn a marketing disaster into a marketing opportunity.

Arthur Hughes is one of the pioneers of modern database marketing. His new book, Strategic Database Marketing, Third Edition, contains the wisdom of twenty years of database marketing experience from scores of companies throughout the US. I can heartily endorse Arthur's book for anyone who wants to know the state of the art in database marketing today.

Content-based marketing gets repeated in social media and increases word-of-mouth mentions; it's the best way to gather buzz about a product.

I was always curious why certain marketing worked and some marketing did not.

We need to separate marketing messages from content. We need to enforce a clear line between 'editorial' and 'advertising.'

Marketing is such a key issue; in fact, the marketing department is often involved in the approval of scripts now.

This is not your father's marketing. Instead of "do it right no matter what", search marketing demands that you "do it wrong quickly and then fix it".

Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.

Content marketing is the only marketing left

The next evolution of content marketing is not more content; it's better distribution.

The best system I've ever seen for intellectual distribution is the direct selling business-also known as one-to-one marketing, network marketing, referral marketing or relationship marketing.

Marketing is fundamental to what makes us human. Marketing is not solely about selling chewing gum, cars, cellphones, and tourist packages. Everything in life involves the process of marketing something to someone.

Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing is curriculum marketing.

I don't know marketing... clearly in engineering school you don't get much marketing training.

If certain project has content, you don't need flamboyant marketing.

The theory of marketing is solid but the practice of marketing leaves much to be desired.

Content films necessary don't go by the content, they go by the emotions. Content films are about content whether you want to portray the content or sell it through humour, through seriousness, is a choice of the filmmaker.

If we continue to treat content as an extra to information architecture, to content management or to anything else, we miss a bright opportunity to influence users. Content is not a nice-to-have extra. Content is a star of the user experience show. Let’s make content shine.

Advertising has to be contextual, as the potential in 'push' marketing is fairly limited and is largely viewed as spam. Thus there is a need to get into 'permission' marketing and 'pull' marketing to deliver value to marketers.

Real time is a new mindset in marketing, and that's what inbound marketing is all about.

The goal of content marketing is to create content that people actually want to read/view. If you're being blatantly promotional, there's a good chance your content marketing efforts are falling flat.

...in seduction, as in all forms of marketing, form superseds content.

Nike is a marketing-oriented company, and the product is our most important marketing tool.

Content pays an ongoing information annuity that other forms of marketing simply do not.

There are two kinds of marketing: expensive and inexpensive. Expensive marketing is the kind that doesn't work. Inexpensive marketing is the kind that works—regardless of cost.