Top 1200 Digital Marketing Quotes & Sayings

Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.

One thing the humanitarian world doesn't do well is marketing. As a journalist, I get pitched every day by companies that have new products. Meanwhile, you have issues like clean water, literacy for girls, female empowerment. People flinch at the idea of marketing these because marketing sounds like something only companies do.

Arthur Hughes is one of the pioneers of modern database marketing. His new book, Strategic Database Marketing, Third Edition, contains the wisdom of twenty years of database marketing experience from scores of companies throughout the US. I can heartily endorse Arthur's book for anyone who wants to know the state of the art in database marketing today.

The theory of marketing is solid but the practice of marketing leaves much to be desired.

I don't do anything digital. Everything is analog, and that's a limitation for me. However, in my world, it's not a limitation at all because I don't create the type of music that would generally be created by musicians that work with digital recording studios, and/or digital equipment, as far as production is concerned.

I found marketing to be highly descriptive and prescriptive, without much of a foundation in deep research. I brought in economics, organization theory, mathematics, and social psychology in my first edition of Marketing Management in 1967. Today Marketing Management is in its 15th edition and remains the world's leading textbook on marketing in MBA programs. Subsequently, I wrote two more textbooks, Principles of Marketing and Marketing: an Introduction.

Nike is a marketing-oriented company, and the product is our most important marketing tool.

Guerrilla marketing requires you to comprehend every facet of marketing, experiment with many of them, winnow out the losers, double up on the winners, and then use the marketing tactics that prove themselves to you in the battleground of real life.

We called our research 'Getting to Equal - How Digital is Helping to Close the Gender Gap at Work.' And at its heart we found that when men and women have the same level of digital fluency, women are better at using their digital skills to gain more education and find work.

The Internet is going to change marketing before it changes almost anything else, and old marketing will die in its path.

Marketing is not a nice word, but the world is about marketing now.

Everybody at Axa has understood that digital is there, that digital changes our business, and also that digital can create an opportunity.

I'm a marketing guy at my core. If I wasn't doing music, I would still be introducing ideas on how I like branding and marketing.

We live in the digital age and, unfortunately, it’s degrading our music, not improving it It’s not that digital is bad or inferior, it’s that the way it’s being used isn’t doing justice to the art. The MP3 only has 5 percent of the data present in the original recording. … The convenience of the digital age has forced people to choose between quality and convenience, but they shouldn’t have to make that choice.

I was a VP of marketing, I was regional sales manager in fashion, and marketing director in communications and product development. I was always a corporate Fortune 500 girl.

I think digital. I think digital and I was terrified about it for a long time. But I think digital because it gives so much more freedom to work with the actors.

Network marketing itself is always one-on-one. It's also called relationship marketing. You can't recruit en masse through thousands of e-mails.

Targeted marketing has existed for as long as there's been marketing.

As soon as digital editing came about, I immediately made the switch to digital.

In every part of the world with which I am familiar, young people are completely immersed in the digital world - so much so, that it is inconceivable to them that they can, for long, be separated from their devices. Indeed, many of us who are not young, who are 'digital immigrants' rather than 'digital natives,' are also wedded to, if not dependent on, our digital devices.

Five Minute Marketing is entertaining and thought provoking marketing advice by a Canadian for Canadians.

I am a child of the digital revolution. So what I love about digital content is the quick turnover rate.

Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the environment. We see companies expanding their focus from products to consumers to humankind issues. Marketing 3.0 is the stage when companies shift from consumer-centricity to human-centricity and where profitability is balanced with corporate responsibility.

What has now become conventional in terms of digital marketing and the discovery of new talent was once very unconventional - and people forget that.

Marketing is fundamental to what makes us human. Marketing is not solely about selling chewing gum, cars, cellphones, and tourist packages. Everything in life involves the process of marketing something to someone.

The best system I've ever seen for intellectual distribution is the direct selling business-also known as one-to-one marketing, network marketing, referral marketing or relationship marketing.

Marketing is such a key issue; in fact, the marketing department is often involved in the approval of scripts now.

I am the CMO (Chief Marketing Officer) of Marathon Agency, a new venture with my business partner Steve Carless. It's a management, branding, marketing, and business strategy. I'm in charge of marketing and branding clients like Nick Cannon, Nicki Minaj, and more.

Governments don't want to be the last ones in the digital sphere if their people and businesses are already there. We have to make clear that the free movement of services in the E.U. also applies in the digital sphere. The shortcut is to create a digital union.

I love digital books. And I actually started digital-first publishing back in 2005.

Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing is curriculum marketing.

This is an early digital photograph for me. I started shooting digital some 10 years ago. I had been using Kodachrome for decades, but digital techniques offered me many new possibilities and incredible flexibility. It stimulated creation.

Marketing is too important to be left to the marketing department.

I don't know marketing... clearly in engineering school you don't get much marketing training.

I started playing with digital technology early on in my work. I made digital collages with costumed figures using early versions of Photoshop in the 90s. I was trying to use the newly available digital technologies to combine real people and places with new imagined possibilities.

I dream of a Digital India where high-speed Digital Highways unite the Nation.

Marketing is not selling. Marketing is building a brand in the mind of the prospect.

Always try to turn a marketing disaster into a marketing opportunity.

Content marketing is the only marketing left

Once the image was in the digital environment, one of the problems was, we had no means to reproduce the color spectrum, grey scale, and contrast that film produces, without converting the digital file to film, evaluating it, then going back and changing the digital image.

I believe that conventional marketing techniques are increasingly ineffective. Customers are hyped out. They have been overmarketed. They are becoming more cynical about the whole advertising and marketing process.

Digital is a disaster. No digital radio has the correct time and they don't even agree with each other.

On the movie side of things, the difficulties come with so few movies being made, and when they are, it seems that it's a marketing game. Story sometimes takes a backseat to that one grand marketing idea.

Networking is marketing. Marketing yourself, marketing your uniqueness, marketing what you stand for.

I'm not into digital marketing, downloading, or streaming - I've always been a man of the theaters.

Advertising has to be contextual, as the potential in 'push' marketing is fairly limited and is largely viewed as spam. Thus there is a need to get into 'permission' marketing and 'pull' marketing to deliver value to marketers.

I was always curious why certain marketing worked and some marketing did not.

Marketing that works is marketing that people choose to notice.

Permission marketing is marketing without interruptions.

I enjoy doing digital work. I enjoy sculpting digitally. I've had my digital sculptures on covers of the top digital magazines.

You can't say there shouldn't be marketing and (that) marketing is a bad thing.

This is not your father's marketing. Instead of "do it right no matter what", search marketing demands that you "do it wrong quickly and then fix it".

Real time is a new mindset in marketing, and that's what inbound marketing is all about.

There are two kinds of marketing: expensive and inexpensive. Expensive marketing is the kind that doesn't work. Inexpensive marketing is the kind that works—regardless of cost.

Digital media are biased toward replication and storage. Our digital photos practically upload and post themselves on Facebook, and our most deleted e-mails tend to resurface when we least expect it. Yes, everything you do in the digital realm may as well be broadcast on prime-time television and chiseled on the side of the Parthenon.

Digital is clearly the way forward as can be seen from the numerous marketing efforts undertaken to promote a film today. Besides, we at T-Series are firm believers and followers of the digital age. It was only befitting that I join the social media universe and engage with the audience on a real time basis.

There is something about video marketing that helps it stay apart from the other online marketing tactics. When done correctly, all you need is one video marketing campaign to build up highly targeted traffic for a really long time.

People over the age of thirty were born before the digital revolution really started. We've learned to use digital technology-laptops, cameras, personal digital assistants, the Internet-as adults, and it has been something like learning a foreign language. Most of us are okay, and some are even expert. We do e-mails and PowerPoint, surf the Internet, and feel we're at the cutting edge. But compared to most people under thirty and certainly under twenty, we are fumbling amateurs. People of that age were born after the digital revolution began. They learned to speak digital as a mother tongue.

If you need to strap a camera to you or get in a small space, then it makes sense to use digital.I do think it is possible to use a digital camera artistically, but it can only be good if you are using film technique. Film has grain, and digital has pixels, and there is not that much of a difference, but digital does not replace the need to create a scene and light it properly and spend time considering the shot.

Content marketing is more than a buzzword. It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce.