Hubspot's leaders were not heroes but rather a pack of sales and marketing charlatans who spun a good story about magical transformation technology and got rich by selling shares in a company that still has never turned a profit.
The Left has done a remarkable job marketing themselves as being the party for minorities when every single policy they put forth, from education to employment, has done more to harm these communities than to help.
We learned that a product doesn't sell just because you're trying to do good in the world. You still have to have a healthy distribution, a good marketing strategy, and price the product properly.
Well, I think everyone would agree that Vince McMahon, although he doesn't get it right every time, he gets it right most of the time, and he is a marketing genius.
For people choosing to use a network marketing system to build a business in the B quadrant, the price of entry is a lot lower, the risks are lower, and the education and support are there to guide you through this personal development process.
Just about any growth company is going to need smart salespeople, account and project managers, business development, marketing, operations, customer service, content creation, communications, analytics, and social media.
His name, even, is part of the marketing scheme, I mean, Thelonious Sphere Monk - how can you think of a better name to fit his style of playing?
In marketing I've seen only one strategy that can't miss - and that is to market to your best customers first, your best prospects second and the rest of the world last.
But, the thing is, since I always had my own little shop and direct access to the public, I've been able to build up a technique without marketing people ever telling me what the public wants.
I think a lot of people overlook the importance of the menu as a marketing tool and a way of communicating to the customer what the ambition of their restaurant is. Not only the typeface and the design, but what is it printed on? Is it cheap-looking? Is it the right kind of paper for that restaurant?
There is probably a perverse pride in my administration... that we were going to do the right thing, even if short-term it was unpopular. And I think anybody who's occupied this office has to remember that success is determined by an intersection in policy and politics and that you can't be neglecting of marketing and P.R. and public opinion.
The greater your command of brand loyalty, the less you must worry about price sensitivity and competitive promotions-and the less you must pay for marketing.
The world is now multicultural the same way the world is round. It's not a selling point, it's not a 'quirky' feature, it's not a cynical marketing ploy, it's not an artistic statement, it's not even a plot device. It's a fact, like seedless grapes.
I think Apple is a wonderful example of spectacular marketing and I love having my iPod. There are the naysayers who say that "nyah, nyah, it breaks" and I think "well, I don't like what Microsoft made..."
I enjoy social media, but I don't take it as gospel. Yes, it can make me feel insecure if I see my peers doing more than me. You have to remind yourself it's a marketing tool, a facade, but that's easier when you are older.
In the case of all the carmakers, there's a certain amount of greenwash. Take Toyota: They were pushing the Prius while they were meanwhile marketing the hell out of the Sequoia and other models with terrible gas mileage.
In business, standards establish the rules of the game, creating path dependencies as investments are made and corresponding designs are set in stone and plastic. Inferior standards can prevail due to smart marketing or industry collusion.
I've been a DJ, janitor, ditch digger, waitress, computer instructor, programmer, mechanic, web developer, clerk, manager, marketing director, tour guide and dorm manager, among other things.
Books are my art. The movie is someone else's art. But it's great marketing for books.
I don't really have guilty pleasures. Anything musically that I fully, fully believe, is good no matter who the artist is, no matter what the marketing is behind it, I stand pretty firm.
What I will say - one thing that is attractive about getting a real film made within the studio system is that studio systems, with their marketing and distribution, have real power.
I love being a producer, and I think I essentially still operate as a producer even though I now have control of marketing and the ability to green-light shows - something every producer wants but that they don't get!
People don't trust conglomerates; they trust individuals. Network marketing brings trust and the quality of the relationship to the center of the business. And it enables you to expand indefinitely, simply by expanding the number of relationships.
The incredible brand awareness and bottom-line profits achievable through social media marketing require hustle, heart, sincerity, constant engagement, long-term commitment, and most of all, artful and strategic storytelling.
Everyone is entitled to their opinion, and you like what you like. But I felt like with 'Pride,' certainly when it was released in America, there were certain things that went on with the marketing where I though we're pandering to whatever the vibe is of that area.
When the book is over, I think of innovative marketing ways to reach to a larger audience. I think wine and cheese book launch parties are a waste.
Today they have to be three-dimensional. Technology's changed, the communication, the marketing and advertising community supports beautiful girls that can be articulate and smart. And also Anna Wintour doesn't want to sit next to some girl who can't say two words.
A network marketing business is the perfect business for people who like helping other people.
In the marketing society, we seek fulfillment but settle for abundance. Prisoners of plenty, we have the freedom to consume instead of our freedom to find our place in the world.
Mass marketing means appealing to the masses which means appealing to the average.
From its skillful editing to its out-of-control budget and its relentless marketing, Mr. Obama's team played a different game at a different level than Sen. John McCain and his traditionalist staff.
I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.
I've learned from numerous sources that e-mail marketing is still far more effective in driving book sales than social media. That's why we all get those e-mail blasts from Amazon every morning.
American tax dollars spent on education are meant to support students, not support aggressive, deceptive, and misleading marketing campaigns by certain for-profit education companies.
I always use the Internet. It's a great marketing tool. It's a great starting point, allowing you to show your trailer and have people all over world be able to see it. It was much harder in the old days.
The great thing about Ticketmaster is that it's seen as the comprehensive site for ticketing, artist information, venue information. We're a marketing platform, not just a technology platform, and we're going to build on it.
I'm thrilled with the work Tim Palen and his marketing team have done on the film. It's appropriately disturbing and thought-provoking how the campaign promotes 'Catching Fire' while simultaneously promoting the Capitol's punitive forms of entertainment.
There are so many other people involved in the making of a play or a television series or whatever... even if you're a novelist there's so much in just the marketing of a book, or even the time... the zeitgeist, the moment at which it comes out. There's a lot you can't control.
I think the thing about what I want to achieve for the label is it to really be a home for artists who are already developed, who already have a great sense of their artistry or their imaging, who don't really feel or want that marketing push.
A brand is something that has a clear-cut identity among consumers, which a company creates by sending out a clear, consistent message over a period of years until it achieves a critical mass of marketing.
Marketing yourself to a new person often involves being charismatic, clever and quick-but most jobs and most relationships are about being consistent, persistent and brave.
Don't think of the Internet as a broadcast medium...think of it as a conversational space. Conversation is the opposite of marketing. It's talking in our own voices about things we want to hear about.
Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and aligned with their values.
In 2006, I made the decision to go after my dream. I was living in Atlanta and had a promising career in marketing, but I took a leap of faith and decided to move to New York, enroll in graduate school, and pursue acting.
We won't do something different for different's sake. Designers cave in to marketing, to the corporate agenda, which is sort of, 'Oh, it looks like the last one; can't we make it look different?' Well no, there's no reason to.
It doesn't matter if it's social media or radio media or television media - it's all media, and it's all marketing. It's about understanding where your fans are. And when you have infiltrated them, and they're satisfied, and there's demand, how do you grow it from there?
In our hedonistic age, the Slow movement has a marketing ace up its sleeve: it peddles pleasure. The central tenet of the Slow philosophy is taking the time to do things properly, and thereby enjoy them more.
Every artist is a walking business. Your marketing tools are your headshots and your reel. That's what people see that's what your out there pushing trying to get a rep and that isn't easy.
I mean, at the simplest level, my entire background was in marketing, which largely is about understanding a customer, being able to be intuitive, being able to be empathetic.
My Internet presence was definitely bigger than the music. I'm so good at marketing, so once I knew I had them looking, I turned up with the music. I knew what I was doing - it was premeditated.
What marketers used to do is make average products for average people. That's what mass marketing is. They would ignore the geeks, and - God forbid - the laggards. It was all about going for the center. I don't think that's the strategy we want to use anymore.
People just jump right to, 'We're going to create this really cool thing and put it out there and people are going to magically find it.' You have to market your marketing.
Most of the CEO's who fail think they will find the solution to their problems in Finance, Marketing, Strategic Planning, etc., but they don't look for the solution to their problems inside themselves.
I thought the marketing was really smart and really clever and unique at the time. It positioned 'Saw' as a horror film that was different from the other horror films that were in the crowded marketplace.
There's the good and the bad aspects to Social Media. What I do find great is how much social media has changed businesses and the way they structure their marketing.
I had originally written 'Pariah' as a feature, and we shot the first act as a short film, and then we used the short as a marketing tool to fundraise for the feature.
People would not take me seriously. They would say: Your father was a genius in marketing, what can you do? I had to convince them, literally with folded hands, to trust me.
I just like to write stuff that makes people laugh, stuff that works, a fun movie that everyone can enjoy. I'm not really worried about the packaging, marketing, and what the studios are going to run next.
At its core, all authentic growth depends on more customers wanting more of what your company offers. Any other drivers - pricing gimmicks, heroic marketing efforts, forced acquisitions - are ultimately destructive.
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