Top 1200 Marketing Quotes & Sayings - Page 19

Design is all about relationships. Unfortunately, many designers don’t fully appreciate this. Some of the best design work I’ve ever done was drinking coffee or beers with engineers, marketing people, and business development hustlers. And I wholeheartedly mean design work.

When we launched a new company, I reviewed the ads and marketing materials and asked those presenting the campaign to read everything aloud to test the phrasing and concept. If I could grasp it quickly, then it passed with muster. We would get our message across only if it was understandable at first glance.

Digital is clearly the way forward as can be seen from the numerous marketing efforts undertaken to promote a film today. Besides, we at T-Series are firm believers and followers of the digital age. It was only befitting that I join the social media universe and engage with the audience on a real time basis.

When I interview someone, I want to find out about their life, get a sense of their personality, their passion. Maybe I'm hiring for a certain job, but even if your job is marketing, I'm going to ask you for your opinion on other things - taste this, what do you think of this bottle?

I think I don't view myself as an author. I view myself as a person. I view anything as part of being a person, so I feel okay with "marketing" or other things like that.

Mainly, the more faddish and newer stages of life are really just marketing schemes. Tweenhood. The young old. The quarter-life crisis. You can sell a lot of junk to a lot of people by inventing a stage of life and giving it a name.

When I meet with the founders of a new company, my advice is almost always, 'Do fewer things.' It's true of partnerships, marketing opportunities, anything that's taking up your time. The vast majority of things are distractions, and very few really matter to your success.

All my days are themed. Monday is managementTuesday is product, engineering, and design. Wednesday is marketing, growth, and communications. Thursday is partnership and developers. Friday is company and cultureOn the days beginning with T, I start at Twitter in the morning, then go to Square in the afternoon. Sundays are for strategySaturday is a day off.

For the music business, social networking is brilliant. Just when you think it's doom and gloom and you have to spend millions of pounds on marketing and this and that, you have this amazing thing now called fan power. The whole world is linked through a laptop. It's amazing. And it's free. I love it. It's absolutely brilliant.

If chick-lit really is taking a commercial battering, I'd suggest it's because the marketing has been done to death. Covering everything in girlie pink and putting chocolate in the title may once have been a clever Pavlovian device but now makes readers feel a bit sick.

I told our employees several times, 'Let's focus on the end user, let's focus on committing to society, and focus on the crisis and doing the right thing, show our corporate social responsibility.' Don't focus on marketing and sales. That's horrible culture.

In spite of rising competition, Chr Hansen continues to play a key role in the majority of dairy products which can be found on the shelves in supermarkets. From a marketing point of view, we have moved ahead of the competition over the past couple of years, and we intend to do everything to keep that position.

I don't think of the marketplace as teen-oriented or teen-dominated. I think of it as dominated by high-concept, in marketing especially.

I've always liked to write, but I never thought I could make a career out of it. I went to business school because in the '80, it was the thing to do. I thought that marketing was a way to be creative in business, but quickly learned all creative stuff happens at the ad agency.

My criteria has always been the script, director and character. But I also attach importance to the production house. After all, the banner has to go all out to present the film in a grand manner. I am ready to work with any house that is capable of marketing and packaging a film well.

My theory on genre is that while there are people out there who believe that genre tells people what to read, actually I believe that genre exists as a marketing tool to tell you what to avoid.

When I started, I had that naïve mentality that you shouldn't have to dress celebrities if your product is good. But when you're an emerging brand and you don't have millions for advertising and marketing, it's a good vehicle to penetrate the demographic that doesn't read GQ - or Interview. But if they see Milo Ventimiglia in one of my leather jackets in Us Weekly, that's a new audience for me.

Many aspects of the writing life have changed since I published my first book, in the 1960s. It is more corporate, more driven by profits and marketing, and generally less congenial - but my day is the same: get out of bed, procrastinate, sit down at my desk, try to write something.

The rise of the citizen review site is a sobering development. No longer are you on top of the mountain, blasting your marketing message down to the masses through your megaphone. All of a sudden, the masses are conversing with one another. If your service or product isn't any good, they'll out you.

On average, it takes as much as $100 million in paid media for a brand to be a household name in America. Marketing partnerships are the best form of off-balance sheet financing one can ever find. Smart startups use this technique to scale their companies and build their brand equity.

Being in the consumer business helps us groom talent in areas like marketing, finance and logistics. We can benchmark our outsourcing business to our consumer business and its best practices.

The success of the Hollywood marketing machine is to limit what we see. Not just to limit what we can see, but also to limit our expectations - to limit what we want to see.

Rural technology is moving from kind of the back office to where everything, every company - sales, marketing, customer acquisition, new product development, media - all industries are becoming technology industries. And it's not information technology: it's business technology.

There's something exciting and incredibly liberating for an artist to finish something Friday night and the world hears it Friday night instead of eight months later after marketing people and all those assholes get involved.

Whenever one or more components of a company's business model changes, new business models are created for supporting companies. The changes might involve niches served, new marketing angles or improved value propositions.

Let's face it: so much of what we consume is not driven by knowledge but by basic craving and impulse. The process of what we eat starts in our heads. And no one is more in our heads than a food industry that spends billions of dollars in marketing its message in every means possible.

I found it very helpful not to do the venture round. Instead, I started with very little money, a few thousand dollars, and I did every job myself. I was the first photographer. I was the first customer service rep. I was the first online marketing person.

I'm a business first and foremost so whatever my business is, it's separate from my personal. It's like whatever I do business wise, it's done in the business fashion whether it's promoting , marketing, whatever I'm doing.

I've gotten burnt the last few years on a couple of little independent films where you get paid nothing, you work your ass off, there's no marketing budget except you going on every talk show. But you're seeing it all over. I mean, these disasters at NBC, with the morning show.

At age 28, I had no retail experience, no consumer marketing experience and no real Internet experience. But I decided I wanted to work for myself. I felt starting a company would enable me to get the responsibility I deserved and that I couldn't do that within the confines of a bigger company.

Believe it or not, your company, and even the industry, is not the opportunity. You are. Your company and Network Marketing are simply the vehicles that allow you to express your own inherent opportunity.

I think that genre distinctions basically boil down to marketing categories, which are outdated. Any time people have an argument about them, they're arguing about something that doesn't exist in any meaningful way that has to do with style or substance or actual content of books.

Black-marketeers are really knowing, intelligent, and ordinarily responsible people, and when they indulge in black-marketing, I think they ought to be very severely punished because they undermine the entire system of control and regulation of foodstuffs and essential commodities, and cause wholesale starvation and want and even death.

Music is where I have the most creative freedom, but I love producing. To me, that's kind of where all the action is. You get a chance to have your hands in every aspect of a film. From picking a director, sometimes picking a writer, to the actors, the wardrobe, set design, editing, music, and marketing.

I'll name check Radiohead on this--they've done a pretty suave marketing plan on this new record. I think generally it's been a pretty cool thing, but what they've done is used those (sales) numbers in a way that they can spin them anyway they want cause you don't know what they are.

There is a misperception among job seekers that opportunities for women in tech exist only for those with coding or engineering experience. To be sure, technology firms do need women with these skills, but they also need women with expertise in other areas, like marketing and finance.

I don't want to admit it, but I do enjoy the feedback from the audience. It's instant feedback. It's like, you could do a movie, shoot it for a year, wait six months, it comes out and you gotta do three weeks of marketing. Three weeks of that, and everyone goes, 'It sucks.'

Feminism is, I hope, a way to a better future for everyone who inhabits this world. Feminism should not be something that needs a seductive marketing campaign. The idea of women moving through the world as freely as men should sell itself.

There is not necessarily a good reason why a regulator should have to be involved in product design and marketing for rich and sophisticated investors. We recommend that such investors should be able to sign a piece of paper, which allows them to go ahead and buy unregulated products at their own risk.

Those who stop marketing to save money are like those who stop a clock to save time.

Relationships with the media are really important. The media has a more important voice today than it has ever had. We don't advertise. We only have one marketing vehicle, which is editorial, and our ability to get our message out and communicate it effectively.

The path to the CEO's office should not be through the CFO's office, and it should not be through the marketing department. It needs to be through engineering and design.

According to Domino's head of marketing, whose job we are doing for her right now, quote, "it makes it easy for people to ask and receive something that they'll really use." It's cute. What better way to practice for your inevitable divorce than a gift you can easily divide evenly between the two of you?

Network marketing is based purely on relationship selling, which is the state of the art in selling today. Small and large companies throughout the country and the world are realizing that individuals selling to their friends and associates is the future of sales, because the critical element in buying is trust.

If you don’t believe in your product, or if you’re not consistent and regular in the way you promote it, the odds of succeeding go way down. The primary function of the marketing plan is to ensure that you have the resources and the wherewithal to do what it takes to make your product work.

You can be labelled but if it doesn't speak to people then it won't work. The social media and online has been really important. Fans are really smart too: they don't want to hear something manufactured or something that has too much marketing behind it.

I love and admire the American culture and the American dream. I learnt so many things about the American shoe industry and marketing strategies. I caught the secrets of American casual wear, that is elegant and wearable, retro and modern, and mixed it with an Italian touch, luxurious and handmade.

I came to Mumbai in 2000 to do a hotel management course. Following this, I worked as a marketing executive with Hotel Sheraton in Muscat for a year. It was in 2004 that I participated in the Gladrags Mr. India contest and bagged the most popular model award. After that, I did few ramp shows and ads.

I think that most successful artists - not always, but a lot of them, in any field - have business savvy as well and have some sense of marketing acumen. I think the key is to be good enough at it that it doesn't overwhelm your aesthetic interests, but have just enough that you make smart decisions.

If I had my brothers I think with just a little bit of the correct marketing, I'd like to be almost exclusively in small theaters. You know, to me it's like a church for music. You can sit down and really give yourself to the performance and be comfortable with good surroundings and a clean, quiet atmosphere.

Targeted marketing delivers a lower customer acquisition cost and gets you to profitable growth faster. The goal is to quickly identify the costs associated with acquiring your most profitable segment of customers and the incremental value - if any - of going beyond your core.

Marketing is not about your agency winning awards. It's about your organization winning business.

I worked for a company called Population Services International, a social marketing company advocating healthy behaviors. We had a big branding campaign with celebrities to help educate about the proper use of mosquito nets, for example, to help prevent malaria.

When I meet with the founders of a new company, my advice is almost always, ‘Do fewer things.’ It’s true of partnerships, marketing opportunities, anything that’s taking up your time. The vast majority of things are distractions, and very few really matter to your success.

I started my blog back in 2009 because every Internet business and marketing seminar I watched at the time told me I had to. I had been trying to get a business started selling dating and life advice and was struggling.

Just as like the music industry still wishes for the days when it controlled its own production and distribution, the media and marketing world still yearns for the silver bullet of the thirty-second spot on 'Seinfeld,' even as it knows those days are over.

Nirvana's success drew attention to a marketing demographic previously ignored by the mainstream, and inadvertently started a gold rush with advertising executives, product manufacturers, merchandise distributors, fashion coordinators, and rock imitators, the latter of whom have yet to equal the sincerity, power, and wit of Nirvana.

There's so many things that can go wrong in the execution of a project like a television show or a movie, so many little elements, any number of things, all the way to marketing - like they could market it poorly and nobody finds it and down it goes.

The characteristic feature of capitalism that distinguishes it from pre-capitalist methods of production was its new principle of marketing. Capitalism is not simply mass production, but mass production to satisfy the needs of the masses.

I would say, as an entrepreneur everything you do - every action you take in product development, in marketing, every conversation you have, everything you do - is an experiment. If you can conceptualize your work not as building features, not as launching campaigns, but as running experiments, you can get radically more done with less effort.