Top 1200 Online Advertising Quotes & Sayings

Advertising is very simple in a lot of ways. Advertisers go where the users go, and users are choosing to spend a lot more time online.

One thing we didn't know in 1996 is that it's very, very difficult, if not impossible, to sustain a culture with online advertising.

OKCupid's model is almost entirely based on advertising, which is the way most online media is monetized these days, whether it's the news or whether it's sports, and we think online dating is going to evolve in the exact same way.

According to the estimate of a prominent advertising firm, above 90 per cent, of the earning capacity of the prominent nostrums is represented by their advertising. And all this advertising is based on the well-proven theory of the public's pitiable ignorance and gullibility in the vitally important matter of health.

For technology companies, information about what people do online is extremely valuable - it can be used to sell targeted advertising or sold to data clearinghouses.

Online advertising is increasingly only a fraction of what is being lost from print advertising, and it is under constant pressure.

Advertising and the free society are closely connected. Advertising helps to make a free society remain so by increasing competition, and by helping to maintain the freedom of the mass media themselves. The free society is one where advertising and advertising agencies are likely to be in considerable demand, though it is true that even in a totally centralist society there would still be a need for organisations and people to have access to mass communication media.

The number of small businesses in the United States totals about 25 million. Because most of these have a local trading territory, relatively few advertise online. Online advertising reaches the masses of the Internet world, whether they are local or not.

In college, I majored - I can't believe there is such a thing - in advertising. And I worked in advertising and PR for a while, and I liked it.

If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.

At Verizon, we've been strategically investing in emerging technology, including Verizon Digital Media Services and OTT, that taps into the market shift to digital content and advertising. AOL's advertising model aligns with this approach, and the advertising platform provides a key tool for us to develop future revenue streams.

One of the unintended negative consequences of online advertising has been the loss of value in traditional classifieds. It's simply quicker, simply easier for an end user who's online, on a broadband connection, to look things up and to figure out what they want to buy.

As our initial click fraud research study showed last year, there is an obvious problem in the online advertising world. The challenge is that I'm not sure anyone really knows the extent of the click fraud problem.

Advertising is like learning - a little is a dangerous thing. If a man has not the pluck to keep on advertising, all the money he has already spent is lost.

Doing jersey advertising for the World Cup is not in the same universe as putting advertising on NHL sweaters.

Traditional media brand advertising is 65% to 70% spend; online, it's like 28%. You've got a huge margin.

I think half the people who get married now have met online. If I think about all the people in my life who married - they met online, online, online. And it makes sense if you think about it, because you fill out this form of 35 things that really define you and - bam - look, you've got two people who match. It works.

The smartest advertising is the advertising that communicates the best and respects the consumer's intelligence.

There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den.

I'm a photographer and my pictures are used in advertising campaigns. But I don't do advertising. Do you hear me? I take pictures. I'm not an advertising agency. I'm not an advertising man.

You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.

While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.

The Internet has meant that advertising has migrated; there are hardly any classifieds in newspapers any more because they're all online. If people have a car to sell, for example, they sell it online; they don't go to the newspaper.

Never stop testing, and your advertising will never stop improving. Testing was used in advertising decades ago. The internet has made testing so easy that every online marketer can use it to improve advertising results. Google content experiment is a free tool for you to do split testing.

The problem with educating in online video is that online video is funded by advertising almost exclusively.

Advertising has moved online, with the rise of the 'advergame.' These are compelling online games, often aimed at the under-15s, designed to promote a high-fat or high-sugar food or drink. Advergames are advertising disguised as entertainment. If they didn't work, the food and drink industry wouldn't be investing in them.

A big barrier to people getting help with online harassment is the general attitude either that it's not a real issue - that it's 'only' online - or that it's limited to someone saying they don't like you, and all of that stems from a basic misunderstanding of what we mean when we say 'online harassment.'

The counsel on public relations is not an advertising man but he advocates for advertising where that is indicated. Very often he is called in by an advertising agency to supplement its work on behalf of a client. His work and that of the advertising agency do not conflict with or duplicate each other.

I don't believe in tricky advertising, I don't believe in cute advertising, I don't believe in comic advertising. The people who perpetrate that kind of advertising never had to sell anything in their lives

The ingredients for great advertising haven't changed since the 'Mad Men' era: Brands win if their advertising is relevant and people like it.

Advertising holding companies used to boast about their share of the advertising market. Now they are proud of how much of their business is not in advertising.

Advertising is a conscienceless industry, populated by cowards and idiots, that warps and drains everyone. It eggs on the worst in all of us. If I could eliminate either advertising or nuclear weapons, I would choose advertising.

As a child, I wanted to go into advertising. I had a love affair with the advertising industry.

All the people who run agencies, all the important people in agencies have taken communication courses, marketing courses, advertising courses, and courses basically teach advertising as a science, and advertising is so far from a science it isn't even funny. Advertising is an art.

Mahalo's business model is advertising. Yahoo, Google, Ask, AOL and MSN are all advertising-based. So I don't see anything wrong with advertising-based search.

You aren’t advertising to a standing army; you are advertising to a moving parade.

There are huge advertising budgets only when there's no difference between the products. If the products really were different, people would buy the one that's better. Advertising teaches people not to trust their judgment. Advertising teaches people to be stupid.

You can say on one hand the market is crazy but it's not 1999. People have had their medicine from overexuberance. I find it really interesting that those two businesses, Yahoo! and Google, which are just online advertising businesses, are valued at more than the media behemoths in America.

Let's gear our advertising to sell goods, but let's recognize also that advertising has a broad social responsibility.

America Online customers are upset because the company has decided to allow advertising in its chat rooms. I can see why: you got computer sex, you can download pornography, people are making dates with 10 year-olds. Hey, what's this? A Pepsi ad? They're ruining the integrity of the Internet!

The problem of how to make the Internet advertising friendly bewildered and obsessed Madison Avenue for much of the 1990s. Advertising won.

No kid ever graduated school and said, 'I want to go into advertising.' Advertising is almost everyone's second or third choice.

We do not invest in advertising... So racing is the best advertising for Ferrari.

The advertising market in China is big and is still growing at a considerable pace. While online video is emerging as a mainstream advertising solution, it still represents a relatively small portion of advertising budget in China.

Online advertising works, although it lands especially on search engines like Google and Yahoo. They achieve much higher revenues online than the websites of publishing companies.

The future success of online social networking sites as an advertising medium depends on its acceptance as an advertising vehicle that can deliver a message to a micro-target in a manner that will be well received and that increases the likelihood of interaction.

Advertising is much less powerful than advertisers and critics of advertising claim, and advertising agencies are stabbing in the dark much more than they are practicing precision microsurgery on the public consciousness.

My first job in advertising was actually in the mailroom of Grey Advertising in Sydney.

People love advertising in particular but they hate advertising in general.

I think you will see a point where the traditional model of advertising on TV or advertising online will go, and advertisers will cover one programme, no matter what platform it's being broadcast on. You'll see the same ads whether you are watching it on your TV, your computer or your phone.

I think the ongoing discussion of the world of advertising is, 'Where is the soul in advertising?'

Lying and cheating in advertising, in the long run, are commercial suicide. Dishonesty in advertising destroys not only confidence in advertising, but also in the medium which carries the dishonest advertisement. . . . No one can be ill in a community without endangering others; no advertiser can be dishonest without casting suspicion upon others.

'Do not track' probably won't spell doom for online advertisers. But it will put the burden on them to explain to consumers what targeted advertising is and why it's good for them. They'll have to come out of the shadows; they'll have to be honest with people. What a radical concept. I'm all for it.

We tell the for-profit sector, 'Spend, spend, spend on advertising until the last dollar no longer produces a penny of value,' but we don't like to see our donations spent on advertising in charity. Our attitude is, 'Well look, if you can get the advertising donated (at four o'clock in the morning) I'm okay with that, but I don't want my donation spent on advertising, I want it to go to the needy,' as if the money invested in advertising could not bring in dramatically greater sums of money to serve the needy.

There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre.

The consistent growth in overall revenues shows marketers may be shifting more of their total advertising budgets to online. This is a natural development as research shows more consumers are spending a larger percentage of their media time online, while the flow of advertising dollars follows.

Online advertising is display plus search.

Studies indicate that these children are more susceptible to advertising and even less likely to understand the purpose of this advertising.

We run all kinds of ads, as long as they are clearly marked as advertising when there's ever a question. I think advertising is advertising. If it's 100 percent clear what it is, then, with certain exceptions, I can live with that.

The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print.