Top 1200 Online Marketing Quotes & Sayings - Page 5

If you have more money than brains, you should focus on outbound marketing, If you have more brains than money, you should focus on inbound marketing.

Cyberbullying is an issue that affects all of us and demands that Canadians work together to put an end to it. This national public awareness campaign is an important step in protecting our children online. Along with our government’s introduction of Bill C-13, the Protecting Canadians from Online Crime Act, we are taking clear action to tackle cyberbullying.

Let's face it; people are doing everything online these days. So if they are going to watch my movies, I'm happy as long as it's being bought legally and being exhibited legally, as long as they are paying even a small fee for it. I'm just anti-piracy. If it's a legitimate way of watching film online, then I'm very happy.

We are all so immersed in our own technology bubbles that we're ignoring so many important things. We're all online arguing over nuance and nonsense, and everybody's so incensed and upset about things that ultimately mean nothing while we are destroying our environment. While we're racing towards Armageddon, we're all online arguing about what Beyonce said at some award.

Obviously it makes a difference if an author has a public online profile of some sort, even just down to the level of having a moderately popular blog. Most books sell 5, 10, or 15 thousand copies. Most are midlist books. With those people, even a modest online presence can make a difference in sales.

My grandma used to make syrup for us because we couldn't afford it and I just played around with her recipe. I made strawberry syrup and that didn't really work out but I made strawberry-vanilla and that sold. Then I just went out and took marketing classes, went to seminars, learned about marketing a product and striking deals. It ended up taking orders of $1.5 million.

I worry more about the marketing that's taken hold since the 70s. The Jazz era, the Swing era, those were huge. Entire decades were named for music. In the 1940s - after World War II - changes in taxation, ballrooms closing, people moving to the suburbs, and the onset of target marketing and the confusion of commerce with art caused some things to happen as a result that have taken us away from jazz and what jazz offers us.

When it comes to fully understanding how to strategically move all the pieces on the marketing and distribution chess board on a worldwide basis, Jeff Blake is always thinking two moves ahead and that gives Sony a true competitive edge. He is the studio's secret weapon and while he would be the first to credit his fantastic sales and marketing team, there are few executives here that deserve more credit for our successes during the past several years than Jeff.

The best marketing is education.

People internalise marketing.

Marketing is everything.

Concepts like edX and online learning will transform education. This will completely change the world. I believe that people will move to online learning, both on campuses and worldwide. We have a real opportunity to be able to bring people around the world into our fold.

Marketing is the devil.

Sales is the parent of marketing.

To me, we're marketing hope.

Before I became a full-time writer, I worked in tech support in those giant cubicle farms you see. I was surrounded by people who played video games all the time - sometimes actually in the call centers, playing online multiplayer games. I saw friends of mine who began to feel that going online was more compelling to them than real life.

[On the Internet and activism:] The danger of the Internet is cocooning with the like-minded online - of sending an email or twitter and confusing that with action - while the real corporate and military and government centers of power go right on. In a way, the highest purpose of the Internet is to bring us together for empathy and action. After all, the reflector cells and empathy-producing chemicals in our brains only work when we're physically together with all five senses. You can't raise a baby online.

Marketing is an investment, not a cost.

Marketing is a core part of anything you do.

There's plenty of rude stuff online. People say things online that they would be ashamed to say face to face. If people could treat others as though they were speaking face to face, that would be huge.

I would say digital technology probably doesn't have much impact on us so far. We've seen photographs of people from when they are alive. We see home movies. We have videotapes now and e-mails. When it's going to get interesting is in massively multiplayer online games where you have avatars (online personas). You could actually create an avatar that's semi-autonomous. It could do things for you while you get off the game to run the rest of your life.

You must market your marketing.

I learned most of what I knew about online communities on The Well, and it was a good place to learn. The group of people in Sausalito and Bolinas who'd gotten the Whole Earth Catalog off the ground - a bunch of boomer hippies, intellectuals and nerds - established the 'Whole Earth 'Lectronic Link', and showed us what online communities were.

My plan for the online version of 'Famous Monsters' is to become an online 'uncle' to an entire group of people who have never read or heard of 'Famous Monsters of Filmland.' The site will not be written in a scholarly fashion. It will be written in a playful, 'Hey, check this out!' kind of way.

Marketing by interrupting people isn’t cost-effective anymore. You can’t afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money. Instead, the future belongs to marketers who establish a foundation and process where interested people can market to each other. Ignite consumer networks and then get out of the way and let them talk.

Our guests, in fact, who buy online with Ulta Beauty and in our store is our best guest. But what she is buying online is quite incremental. She is not just replenishing like-items: she is buying new and exciting things all the time.

Considering that "literary fiction" is a sub-genre that's not quite the same as "literature," either, it follows that the short, semi-humorous bits posted online for all to see are something absolutely other, uniquely themselves compared to canonical short stories, for example, and so it'd probably be best to call it something other than "online lit" since I honestly think very little of it can compare to so-called "literature."

One of the things I'm most proud of that we've done here at WFMU - after various failed attempts - is to create a really healthy online community that feeds into the physical real-world community. It's spawned meet-ups in other cities. People even get married - they meet online from these chats that accompany every single program and are a really big part of what we do.

If you look at the expenses of a great pharmaceutical company, they pay between about 10 to 15 percent of their expenses for research, but they use 30 to 40 percent of their incomes for marketing and promotion. It is not completely wrong that they spend so much, but it is not correct to say that there is a direct connection between the price of drugs and the cost of research. It could be more between the cost of marketing and the cost of the drugs.

War and marketing have many similarities.

When you view marketing from the vantage point of the guerrilla, you realize that it’s your opportunity to help your prospects and customers succeed. They want to succeed at earning more money, building their company, losing weight, attracting a mate, becoming more fit, or quitting smoking. You can help them. You can show them how to achieve their goal. Marketing is not about you. It’s about them. I hope you never forget that.

We and others have done a bunch of work to show that if your real friends online say or do something, it affects you. But if your acquaintances online say or do something, it does not. People on average have about 106 Facebook friends, but only 5 or 6 real friends.

Every day, there are 770 million Cokes consumed, which means that there are 770 million purchasing decisions made each day regarding the product. To support those decisions, the company must constantly reinvest in its marketing links to its customers. As a result, a high level of creativity must go into everything the company does, from cause-related campaigns - Coca-Cola and its sponsorship of the Olympic Village in Atlanta, for example - to new catch phrases, commercials, marketing slogans, advertising campaigns and promotional tie-ins.

In the old generation, if one kid bought a PlayStation 2 and the other kid bought an Xbox, at his house you played PlayStation, at your house you played Xbox. Now that it's online, all those early buyers who... you want to play with, they've got their reputation online of who they are and how good they are at these games.

The thing I needed to learn about Miranda was where her motivation comes from when she gets upset. There's been a few times where Miranda's a brat or crying online, and it seems very surface level, and I think that I needed to learn where her insecurities came from, because online she just comes across as kind of bratty.

I think blogging and the ability to instantaneously respond to news items has changed the way we approach all media. We're seeing people talking back to columnists, and going much further in the sexual realm than most papers, even alternative weeklies, will publish. I'm surprised more papers aren't having people do what you're doing with an online only column, and to be honest, I read almost all the media I do read online, and plenty of other people do, too, so I don't know what's stopping them.

Just in the past couple of years, there's been pushback against some of that marketing, as parents have gotten really upset. Now we're seeing Coke and Pepsi kind of shape-shifting. Instead of doing these very explicit marketing deals, they are getting into schools in much more hidden ways - things like My Coke Rewards, where they encourage schools to push their student body to purchase Coke products, in exchange for points that go toward various products for the school. It's a way for these companies to get in front of kids, presented as a form of charity.

I'm a marketing guy.

Marketing is about innovation.

I'm a marketing genius.

Marketing is what gets you noticed.

Marketing is about spreading the love.

I was lucky enough to go see Steve Jobs with Marc Benioff. We were talking about the iPad, and one of the things Jobs said - and it was a little self-serving - was go and build your iPad app, and that is going to change the way you think about your online app, and you will go back, and you will redo your online app. I believe that.

Advertising has moved online, with the rise of the 'advergame.' These are compelling online games, often aimed at the under-15s, designed to promote a high-fat or high-sugar food or drink. Advergames are advertising disguised as entertainment. If they didn't work, the food and drink industry wouldn't be investing in them.

I think what you have to do in print is to create even more memorable images and more memorable pieces because what one consumes online or in social has a much shorter shelf life, so to speak, so what print has to have is no more weight, but it has to be something that you can't find so easily online. It has to really stand for print.

Often in companies, you'll see tensions between sales and marketing. Sales people will want to give discounts to clients because they often get paid a commission based on how much they sell. So they're always pushing to give discounts because that will increase sales. Marketing, however, is judged by overall profitability.

Collecting cookbooks is still my biggest passion! Believe it or not, I actually got the biggest form of inspiration from my kids. My kids do everything online. They would have their tablets in front of them watching hours upon hours of online videos. I came to understand that these videos were actually teaching my kids lots of different forms of information.

In marketing, the familiar is everything.

Marketing is the obverse of programming.

The biggest thing is online shopping. So that you don't have to dress up, go down Bond Street or Rodeo or wherever, go and be intimidated by shop assistants to buy Gucci shoes or a Prada dress. You can just go online and, if it doesn't fit you, send it back. And I think that is the biggest, biggest difference, because that means everybody can do it.

The future of marketing is leadership

Marketing is everything and everything is marketing.

The reason to go public is that it is a massive branding, marketing, credibility, trust-building exercise with your customers, and then it allows you to consolidate power and scale and market share. Do we want to be a huge company with a huge impact? If the answer to that is yes, the only way that that happens is by going public. It is effectively a branding event that catalyzes interest. It helps with recruiting, it helps with marketing, it helps with sales. It just helps on many dimensions. I think it's basically a litmus test for the CEO's ambition.

Why do we not have online voting? There's a security system in place already - on our cellphones. We already use biometrics to log into our banking. We use it to log into our health records. Why can't we have online safe and secure voting?

The future of marketing is philanthropy.

I wanted to be an industrial designer, so I went to business school for that, and I then went on to marketing at Interpublic Group of Companies, which was one of the first organizations to actually think about brand marketing. I worked on Coca Cola's account, and then I was recruited by Pepsi, and I ended up being Pepsi's first MBA. I was called the High Wire Act because I was in my 20s and I was given jobs of increasing responsibility that I was totally unqualified for.

Online education, then, can serve two goals. For students lucky enough to have access to great teachers, blended learning can mean even better outcomes at the same or lower cost. And for the millions here and abroad who lack access to good, in-person education, online learning can open doors that would otherwise remain closed.

Marketing movies is hard.

San Bernardino involved two killers were actually radicalized before they started courting or dating each other online, and online as late as - as early as the end of 2013, they were talking to each other about jihad and martyrdom before they became engaged and then married and lived together in the United States.

My dad is a marketing mastermind.