Top 10 Quotes & Sayings by Bernice Fitz-Gibbon

Explore popular quotes and sayings by an American businesswoman Bernice Fitz-Gibbon.

Last updated on November 21, 2024.

Bernice Bowles "Fitz" Fitz-Gibbon was an American advertising executive and a pioneer in retail advertising, working at Marshall Field's, Macy's, Gimbels and Wanamaker's. She was inducted into the Advertising Hall of Fame in 1982. She was named #62 on the 100 people of the 20th century by Advertising Age. She was also honored by Retail Advertising Confederation and the Copywriters Club of New York.

American - Businesswoman | 1894 - 1982

Source: Wikipedia

Creativity varies inversely with the number of cooks involved in the broth.

Bernice Fitz-Gibbon

A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable.

Bernice Fitz-Gibbon

Creativity often consists of merely turning up what is already there. Did you know that right and left shoes were thought up only a little more than a century ago?

Bernice Fitz-Gibbon

Of course advertising creates wants. Of course it makes people discontented, dissatisfied. Satisfaction with things as they are would defeat the American Dream.

Bernice Fitz-Gibbon

To be a success in advertising you must want to fill other people with a passion for possession.

Bernice Fitz-Gibbon

Creativity often consists of merely turning up what is already there.

Bernice Fitz-Gibbon

deferring gratification is a good definition of being civilized.

Bernice Fitz-Gibbon

Advertising prods people into wanting more and better things. Of course advertising makes people dissatisfied with what they have - makes them raise their sights. Mighty good thing it does. Nothing could be worse for the United States than 200,000,000 satisfied Americans.

Bernice Fitz-Gibbon

It's smart to be thrifty.

Bernice Fitz-Gibbon

Teenagers travel in droves, packs, swarms. ... To the librarian, they're a gaggle of geese. To the cook, they're a scourge of locusts. To department stores, they're a big beautiful exaltation of larks ... all lovely and loose and jingly.

Bernice Fitz-Gibbon

Top 10 Quotes & Sayings by Bernice Fitz-Gibbon

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