Top 100 Quotes & Sayings by Bozoma Saint John

Explore popular quotes and sayings by an American businesswoman Bozoma Saint John.
Last updated on December 24, 2024.
Bozoma Saint John

Bozoma "Boz" Saint John is an American businessperson and marketing executive who was the chief marketing officer (CMO) at Netflix. Previously, she served as CMO at Endeavor, and chief brand officer (CBO) at Uber until June 2018. Saint John was also a marketing executive at Apple Music until June 2017, after joining the company in its acquisition of Beats Music. From 2005 until 2014 she worked at PepsiCo, eventually serving as the head of music and entertainment marketing. In May 2021, she was named among the Top 50 Most Influential Female Leaders in Africa within the corporate and business sphere by Leading Ladies Africa.

When I was growing up, the brands that were most powerful were people brands, like Michael Jackson or Madonna. They stood for something that, perhaps, wasn't wholly who they were, which then became an image that they sold. That's still a brand to me.
I'm a woman. I'm black. I am passionate. I am transparent.
Don't let the myths make you believe that women don't support other women. — © Bozoma Saint John
Don't let the myths make you believe that women don't support other women.
Brands mean different things for different generations.
I think it's interesting how you can associate a creative brand with a human being and use some of the good qualities of the human being and make it like a really tangible product that a lot of people can love.
Bring your whole self to work because, that way, you can bring full ideas and the wholeness of your unique abilities.
I've been told that I overshare. Sometimes I get criticized for it, but how else would I be if not all of me?
I believe in manifesting the words that are coming out of my mouth. I'm very careful with what I say because the intention is then out in the universe.
I bite my nails.
When I first walked into Uber, it was very difficult because people were unsure about what was going to happen - there was a real sense of powerlessness.
We have to find ways to create content that folks want to see.
If I can be in a position of power and influence, and be able to make my present better, then I want to do that.
Companies can change. Culture can change. — © Bozoma Saint John
Companies can change. Culture can change.
I'm such a brand nerd.
I'm living out my dreams every day.
For me, pop culture is very fluid: it's music, it's movies, it's books, it's art, it's tech, it's so many things - and as marketing and brand advocates, we should be able to to take products and services and match them to what's happening in pop culture.
I don't know if I'm ever considered a part of the community I'm in.
Everyone is going to be skeptical if they don't know what is happening.
Apple is a unique company in that the art and the science sit together very nicely. There's an appreciation for both sides of the brain.
The number of African Americans in Silicon Valley is dismal. It's not up to one company - it's up to the entire industry to make sure that we are moving the conversation forward. Sometimes those walls of competition need to come down so we can move the entire industry forward.
I do think brands are like people.
Working at Uber, I see opportunity and potential.
Any criticism, you should pay attention to. Whether you accept it and change or you take it and move on is the choice, but criticism is not a bad thing.
Risk is the essence of any reward - to try the thing that no one else is willing to try.
Passion should meet your professional life, and I'm a living, breathing testament to that.
I think women have a unique talent for being able to see the forest and the trees at the same time.
Part of our human nature is finding new ways of being.
The adage is true: Walk a mile in my shoes - or drive a mile in my car. There is nothing quite like sitting in the seat yourself.
When I was in the 10th grade, I decided to run for a position on the student council with the campaign slogan 'Nuthin but a Boz thang,' so you might say joining Beats Music is like coming full circle.
I don't fear challenge.
There's no more exciting moment for me as a brand strategist than a turnaround.
Because my husband, Peter, died young, I've already faced the scariest thing in my life. Now I live out the dreams for both of us.
I think a lot of women have felt really powerless.
I love sleep so much. That's the one thing I won't sacrifice. I really cannot.
I've worked hard for my life. No one gave me anything.
Obviously, as a marketer, I love to work with brands that aren't static, that have life and personality.
I don't even know how to behave without my sleep. I would be a horrible person to be around - cranky.
I have known Tiffany R. Warren for many years, and we have always shared the goal to promote diversity and inclusion in the creative industries. — © Bozoma Saint John
I have known Tiffany R. Warren for many years, and we have always shared the goal to promote diversity and inclusion in the creative industries.
Live today as if you don't have tomorrow: my husband was diagnosed and killed by cancer within six months.
I've never taken the easy route. I don't even know what that is!
I want to hear LeBron James's Uber stories.
I've never made a move that I didn't feel was right in my gut.
It's our job as marketers and brand professionals to nurture the brand and calm it down when it's angry and to encourage when it's trying to grow.
I'm following the path that was destined for me.
There is something to be said about taking the risk. We all know that is where the greatest reward is.
I'm a great napper. I nap in a lot of places.
Apple Music is a living, breathing brand.
It's very personal to me and doesn't work for everybody, but what I have found in my experience is that when I make pro and con lists, it's usually because I am trying to talk myself out of a good idea or talk myself into a really bad one.
I don't think it's any secret that there's a lack of diversity in Silicon Valley. But that, to me, is actually quite beautiful. It allows me to be fully me because there is no one else to look at and say, 'Oh, I should be more like that.'
Even now, when people ask me, 'Why did you take the job at Uber?' I say because my gut told me to. — © Bozoma Saint John
Even now, when people ask me, 'Why did you take the job at Uber?' I say because my gut told me to.
If you are in a hiring position, hire someone that is nothing like you. We keep looking for the commonalities, but find someone with commonalities that are nothing like you.
Bringing your whole self to work is the mantra for me as I sit in my office and do the work, and it's also the mantra as I look out at the community that I'm trying to brand for Uber.
I want things to be great for people of color and for women.
We're complex human beings. I can wear a leather dress and still have an 8-year-old and wipe up the eggs that are on her face.
Human curation allows you to have the emotion and feel music, because it is a very emotional thing. It makes you feel happy; it helps you when you are feeling sad, gets you pumped up, calms you down.
Pop culture and entertainment can be dismissed as surface, but it's not. It's the language we all speak, and it's the connection point between people all over the world.
I've broken through many walls and glass ceilings.
I want to listen to my Apple Music on my iPhone. I also want to listen to it on my iPad. I want to play it on my Apple TV; I want to be connected everywhere I go. It fits into the puzzle of everything that is Apple, and, therefore, it should not be seen as some sort of separate entity that is trying to find its way.
You gotta go with your gut. It will never steer you wrong.
Instagram is a blessing - I love to post about everything I'm doing. The explore page is magical.
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