Top 11 Quotes & Sayings by Charlotte Beers

One of the biggest mistakes women make in business is that they aren't friendly enough.

Any CEO who cannot clearly articulate the intangible assets of his brand and understand its connection to customers, is in trouble.

Consensus is a poor substitute for leadership.

The men at the top aren't that great at properly assessing the women under them, certainly not enough to gauge their potential or intestinal fortitude.

Speaking with passion born of your own authentic experience and belief is always persuasive.

Perfection, in the form of a flawless stream of words delivered with cool composure, is never as persuasive as realness. An impassioned but imperfect speech, which shows you care too much to hide flaws, is far more compelling.

Speaking passionately from the very center of who you are is compelling, forceful, persuasive: that’s what leadership sounds like.

Being in charge of your work life doesn't mean you always move with assurance and sublime self-confidence; it means you keep moving, continuing on your own path, even when you feel shaky and uncertain.

The most common mistake you'll make is forgetting to keep your own scorecard. Very little at work reinforces your ability to do this, so you will have to be vigilant. When evaluators give you an assessment, they are just guessing at who you are; they certainly are not the ones who know your potential. They can rate you and influence you, but they don't get to define you. That's your most honorable assignment: to define, every day through the way you deliver your work, the scope and nature of your inherent abilities.

Resolving to influence and persuade others will require a degree of personal passion and a depth of caring that you are willing to express and act on. I can tell you this: it will make you feel very vulnerable. The only antidote is to believe you are after a worthwhile change and that you are likely to be the right one to lead this particular charge.

Here's what I believe is sexy at work: being strong and committed and confident, being precisely who you are and in hot pursuit of the goals and ideas you believe in so much they captivate and inspire others.