Top 2 Quotes & Sayings by Guy Cook

Explore popular quotes and sayings by Guy Cook.
Last updated on November 25, 2024.
Guy Cook

Guy W. D. Cook is an applied linguist. He is currently Professor of Language in Education at King's College London in the UK and is also Chair of The British Association for Applied Linguistics for the period 2009–2012. He teaches and writes about English language teaching, literary stylistics, discourse analysis, advertising, and the language of food politics.

Born: 1951
Although contemporary advertising is relatively young, it already has a considerable tradition. Each new ad is encountered against a background of thousands of earlier ads.
In contemporary society, advertising is everywhere. We cannot walk down the street, shop, watch television, go through our mail, log on to the Internet, read a newspaper or take a train without encountering it. Whether we are alone, with our friends or family, or in a crowd, advertising is always with us, if only on the label of something we are using.
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