Top 66 Quotes & Sayings by Jay Baer
Explore popular quotes and sayings by Jay Baer.
Last updated on December 24, 2024.
True advocacy is born from culture, not technology or marketing.
95% of millennials say their friends are the most credible source of product information.
The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.
A lot of companies are still using social as the world’s shortest press release.
People check their phone an average of 110x a day.
If you help someone, you may create a customer for life.
Customers are ninjas now. They are stealthily evaluating you right under your nose.
Make your marketing so useful people would pay you for it.
Facebook Fan Pages are email newsletters with smaller pictures.
The difference between Selling and Helping is just two letters.
Give yourself permission to make the story bigger.
Content is the emotional and informational bridge between commerce and consumer.
Stop trying to be amazing and start being useful.
If you create Youtility, your customers will keep you close.
In social media marketing, average is no longer adequate.
You must market your marketing.
If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.
Smart marketing is about help not hype.
Every page of content you've created could be the first interaction with your web site.Think of every page as a home page.
Social media changes the relationship between companies and customers from master and servant, to peer to peer.
Never build your content ship on rented land.
When brands talk about themselves in real time, it’s just boring faster.
The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.
The goal is not to be good at social media, the goal is to be good at business because of social media.
There is a very fine line between listening and stalking.
We are surrounded by data, but starved for insights.
You have to understand not just what your customers need, but how and where they prefer to access information.
Content that helps is superior to content that sells.
If your competitors start copying you then you are doing something right!
For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective.
Activate your fans, don’t just collect them like baseball cards.
True influence drives action, not just awareness.
Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift.
Social media doesn’t create negativity, it uncovers it.
Passion is the gasoline of social media.
Content is the fire. Social media is the gasoline.
Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.
You must fight social media fire with social media water.
Everyone says social media is a unicorn, but maybe it’s just a horse?
Social media is the ultimate canary in the coal mine
For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'
Text is the gateway drug to real time marketing.
Stop creating reports, and start creating understanding.
Social media is an ingredient, not an entree.
Content is fire and social media is gasoline.
The future of marketing isn't big data, it's big understanding.
No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.
Every company is its own TV station, magazine, and newspaper.
Social media is about people, not logos.
Focus On How To Be Social, Not On How To Do Social.
Social media allows big companies to act small again.
Build with advocacy, follow with influence. Your employees are your biggest brand advocates.
Give away everything you know, one bite at a time.
The goals of content are consumption, then behavior. The goals of social are participation, then behavior.
Inspiration doesn't respond to meeting requests. You can't schedule greatness.
If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
The goal of social media is to turn customers into a volunteer marketing army
Everything ultimately comes down to trust.
All companies would be better off if they stopped trying to be amazing and just focused on being useful.
There's a lot of fear-mongering about "losing control" of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act.
