A Quote by Adi Godrej
I feel the Godrej brand has generally come to signify trust to most consumers. 400 million Indians use one or the other Godrej product on a daily basis, and they have come to accept it. We will, thus, continue positioning Godrej strongly on the trust platform.
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We find it much better not to try and take the Godrej brand across, but use very strong brands we have acquired in different geographies and push them.
Godrej is committed towards improving quality of life in society.
The Godrej group is expanding rapidly. However, we are not diversifying much.
The rules of engagement around building a brand have changed significantly over the past 10 to 15 years. Where companies at one time could spread their message through traditional marketing, consumers now seek an enduring emotional connection with the companies they patronize. The foundation of that connection is the most important characteristic of building a world-class brand: trust. Trust with your people and trust with your customers.
When the trust is high, you get the trust dividend. Investors invest in brands people trust. Consumers buy more from companies they trust, they spend more with companies they trust, they recommend companies they trust, and they give companies they trust the benefit of the doubt when things go wrong.
Trust the young people; trust this generation's innovation. They're making things, changing innovation every day. And all the consumers are the same: they want new things, they want cheap things, they want good things, they want unique things. If we can create these kind of things for consumers, they will come.
It can be difficult to mediate a compromise between what I have in my head and what the musician has in mind, which is often 180° different when it comes to the finished product, so it requires that element of trust from somewhere. The point I make to them is "You've seen what I do, so just trust me and we will come up with something exciting."
Trust...trust your fellow actors to support you; trust them to come through if you lay something heavy on them; trust yourself.
Anyway, why would you trust anything written down? She certainly didn't trust "Mothers of Borogravia!" and that was from the government. And if you couldn't trust the government, who could you trust? Very nearly everyone, come to think of it.
Why wouldn't female Marines come forward? Because they don't trust us. They don't trust the command. They don't trust the leadership.
We take the privacy of our consumers' information as one of the most trusted things that people look to Paypal for, because when it comes to financial services, the single most important brand attribute you can have is trust.
If consumers are strong, if consumers are protected, if they can trust the marketplace and feel confident that they're not being cheated here and there, then consumers can drive this economy forward.
Trust is a fragile thing. Once earned, it affords us tremendous freedom. But once trust is lost, it can be impossible to recover. Of course the truth is, we never know who we can trust. Those we're closest to can betray us, and total strangers can come to our rescue. In the end, most people decide to trust only themselves. It really is the simplest way to keep from getting burned.
It's not that the (social media) tools themselves inspire trust and collaboration. We use them as a medium to connect, and thus generate trust and enthusiasm.
Positioning the brand and regaining trust are all smart things for us to do and those are the litmus tests for any decisions we make.
You create a big-club mentality with the trust of the players, the trust that the team will get results, and then, when results are not good, the trust to continue with your idea.
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