A Quote by Aerin Lauder

I discovered I was passionate about the creative process, the product development, creating a concept around a fragrance or lipstick. — © Aerin Lauder
I discovered I was passionate about the creative process, the product development, creating a concept around a fragrance or lipstick.
I've always loved the beauty world. Ever since I was a child, I looked at magazines and wore fragrances and tried out samples and sets. I worked at Clinique in the creative department for a summer during high school. And when I graduated from university, I worked at Prescriptives. My uncle [Leonard Lauder, chairman emeritus of the Estée Lauder Companies] smartly had wanted me to go into a small brand - to figure out what part of the company I loved. I discovered I was passionate about the creative process, the product development, creating a concept around a fragrance or lipstick.
I received from my experience in Japan an incredible sense of respect for the art of creating, not just the creative product. We're all about the product. To me, the process was also an incredibly important aspect of the total form.
The creative process is just a process and you can't really separate it from life. Growing your hair is a creative process. Your body is creating hair. Being alive is a creative process. Whether it's growing something in the garden or growing a song, the material accumulates. It's the process of being alive; it's the passage of time. Things change.
When you're in a creative flow with somebody - and I had this back in architecture school - you're just so passionate about what you're doing, and if that other person is just as passionate, you'll be madly in love with them. It's just that thrill of creating.
I love actors, and I'm passionate about the creative process of acting and filmmaking.
We do not evaluate the result but the starting point of the creative process. Precisely, this shows whether the form was discovered by starting from life, or for its own sake. That is why I consider the creative process so essential. Life for us is the decisive factor.
Music is one of the last elements in the creative process. It can and hopefully should tie a bow around an artistic concept, how a story moves forward, the pace of that storytelling.
It's more important that you be passionate about what you do all day than it is to be passionate about the product that is being sold.
My other creative outlet is knitting; aside from being fun, it is my antidote to the film business: I have full creative control, there is no development process, and I can self-finance.
People who are passionate about Warby Parker are passionate about creating a company that can scale, be profitable, and do good in the world - without charging a premium for it.
I always carry lip balm and lipstick. Lipstick is a very important beauty product because I find that lips are the most beautiful feature of anyone's face.
As I review the nature of the creative drive in the inventive scientists that have been around me, as well as in myself, I find the first event is an urge to make a significant intellectual contribution that can be tangible embodied in a product or process.
You can't be passionate when you feel like it. You have to be passionate about your job, product or cause all the time. There's no off switch on a tiger.
The game in beauty is changing so much, if your product isn't high tech or can't make a unique performance claim - plump your lips, reduce your lines, look glossy, and stay on for 24 hours - you can't go to market today. I'm not just talking about a $20 lipstick, but a $5 lipstick!
The company was actually founded on creating earnings opportunities for women, even before it went into skincare, lipstick, and fragrance. The founding Avon principle, before women could vote and when basically only men were working, was to allow women to get out of their homes and to create an entrepreneurship opportunity for them.
The reason I dislike talking about the creative process is that I do have a creative process that is a winner and it's a sure thing.
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