A Quote by Aishwarya R. Dhanush
Film festivals should also show commercial films along with parallel cinema. This is the only way that it could reach out to more people.
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Basically, I have always wanted to have an art-house cinema. A cinema where we can show films that are not necessarily the current offerings on circuit and films that are not commercial.
Quality cinema is not changing anything, everything is the same. The artistes and other people involved in these films get some recognition at international film festivals and award shows only.
To get noticed, I had to take my films in a space which was much more democratic in terms of cinema - the international film festivals.
Film festivals are a great vehicle for gaining an audience for your film, for exposure for the talent in the film and for the film makers to leverage opportunities for their films. I love the energy that film festivals bring.
Personally, I might be all for parallel or experimental cinema, but when I'm making a film, I don't mind adding a commercial tadka.
So far, yes, I have been doing only commercial films because those are the kind of films that came my way. Those are the kind of films that I liked, but definitely I'm open to doing other kinds of cinema as well, and if something comes along - if I like a character - then I would definitely do something off-beat or edgy.
If some independent artists are using film as a medium to reach out to an audience, it should be promoted. Cinema is a popular medium and has a broad reach. There have been films with ghazals, classical and folk songs sung by local artists, which gave them popularity.
I have a problem with the present definition of commercial films. To me, 'Ghare and Baire' is an absolute mainstream film. There are also many films I have worked in that have been called art films by many. But I consider commercial.
More than my other films, Uncle Boonmee is very much about cinema, that's also why it's personal. If you care to look, each reel of the film has a different style - acting style, lighting style, or cinematic references - but most of them reflect movies. I think that when you make a film about recollection and death, you have to consider that cinema is also dying - at least this kind of old cinema that nobody makes anymore.
When I get saturated by commercial films, I'll probably do another film like 'Siskiyaan.' But yes, as a viewer, I really enjoy commercial cinema; so obviously, as an actor, I would love to be a part of one.
We can't keep thinking in a limited way about what cinema is. We still don't know what cinema is. Maybe cinema could only really apply to the past or the first 100 years, when people actually went to a theater to see a film, you see?
I grew up on the commercial film format. I have grown up all my life watching films and they have all been mainstream commercial cinema.
Film fests are an opportunity to see different kinds of films that you usually don't get to watch. When I'm part of a jury, then I get to judge films, but otherwise I attend festivals to watch two or three films a day and network with a gathering of cinema lovers from all over.
Kollywood allots big budget only for commercial films. Bollywood film industry is straightforward that way. When compared to Bollywood, Kollywood is fake. They keep churning out the same films.
It is said that anyone who does commercial cinema is not acting, and anyone who does an art film is acting. I don't believe it. I feel whenever you are doing a film, you are acting. So you need to be applauded for that. I won't do art house cinemas. I want to make commercial films. I want my films to make money.
When I was making short films for the TV show 'Naalaya Iyakunar,' I wasn't just competing but making films that I could potentially show at international festivals.
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