A Quote by Andrew Haigh

'Looking' was always a niche show for a niche within a niche. It's a gay-themed show, so you're not going to get millions of straight people watching it - that's the inevitability of it.
We are in niche consumption mode, but 'niche' doesn't mean 'small' anymore. Niche can mean focused, and particularly with the Web, which is a global audience... you can have something niche and still get 10 to 15 million views.
We are in niche consumption mode, but 'niche' doesn't mean 'small' anymore. Niche can mean focused, and particularly with the Web, which is a global audience you can have something niche and still get 10 to 15 million views.
Many people decide to jump from niche to niche, as they cannot find success immediately with the niche that they have chosen for their online business.
One of the main pitfalls of any theoretically "niche" show is that you spend too much time on the "niche" and not enough time on the "show."
Yes, it's called 'Queer Eye' and there are five gay men on it, but we're also tackling real issues. The conversations we have on our show would be just as valid if they swapped us out with straight guys. What we do is important, not just because we're a niche gay show.
A movie is a mass consumption product. I have got no delusions about being niche. I don't want to be niche. Though in the earlier part of my career I was into niche cinema, doing independent films - and I do have a revolutionary bent of mind - but you cannot make a change from outside; you have to be a part of it.
I'm creating my niche. My niche is going to be "shirtless guy."
The hardest part about gaining any new idea is sweeping out the false idea occupying that niche. As long as that niche is occupied, evidence and proof and logical demonstration get nowhere. But once the niche is emptied of the wrong idea that has been filling it:; once you can honestly say, "I don't know", then it becomes possible to get at the truth.
Yeah, it's a weird little niche, but by God, it's my niche.
I praise CBS for taking a risk, which is always the price you pay for opportunity. This is not standard movie of the week storytelling. I think movies of the week have fallen into a niche and that isn't my niche
I praise CBS for taking a risk, which is always the price you pay for opportunity. This is not standard movie of the week storytelling. I think movies of the week have fallen into a niche and that isn't my niche.
Radio has always been a niche business. Cable television has always been a niche business. Magazines have always been a niche business.
Because I would never work for a niche publication or a niche program on television and because I am a journalist and not an opinion person, my job is to try to see how many different points of view I can represent or how. It's not even a question of who you don't offend because you are always going to offend somebody. The question is how can you get people to listen to the information you have to present.
There was a notion that I could do only niche films like 'Yevade Subramanyam' or 'Krishna Gaadi'... I wanted to break that and draw in a larger audience so that next time I do a so-called niche film, more people might come out to watch it.
One has to create music with mass appeal and not something which is niche. With niche music, you will only go a small distance.
We have to compete in a universe of 200 networks, so we have to carve out our own niche, and to me, that niche is just basic shoe-leather journalism with some good journalists at the helm you can trust as presenters.
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