A Quote by Jay Baer
Build with advocacy, follow with influence. Your employees are your biggest brand advocates.
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Just build your brand from day one, man. Your brand is your name, basically. A lot of people don't know that they need to build their brand, your brand is what keeps you moving.
It's very logical: There is proven ROI in doing whatever you can to turn your customers into advocates for your brand or business. The way to create advocates is to offer superior customer service.
Your brand is your name, basically. A lot of people don't know that they need to build their brand; your brand is what keeps you moving.
As an entrepreneur, one of the biggest challenges you will face will be building your brand. The ultimate goal is to set your company and your brand apart from the crowd. If you form a strategy without doing the research, your brand will barely float - and at the speed industries move at today, brands sink fast.
Build a lifestyle around your brand, and the audience will follow.
Technology has been the great equalizer: you can find your audience, you can build your brand, and the people that are into you, great. They're going to follow you to whatever platform you go to.
Don't wait till you are big before you begin building your brand. Build a brand from scratch alongside your business.
Ensure your employees understand what your brand stands for so they can be your first line of word-of-mouth advertising.
Forcing your employees to follow required steps only prevents customer dissatisfaction. If your goal is truly to satisfy, to create advocates, then the step-by-step approach alone cannot get you there. Instead, you must select employees who have the talent to listen and to teach, and then you must focus them toward simple emotional outcomes like partnership and advice....Identify a person's strenths. Define outcomes that play to those strengths. Find a way to count, rate or rank those outcomes. And then let the person run.
When you build your own brand, people will still return your phone calls regardless of the call letters or where you actually work, because they now know you and they trust you in what you have to say and what you're doing. That, to me, is the most important aspect when it comes to building your brand.
Your employees come first. And if you treat your employees right, guess what? Your customers come back, and that makes your shareholders happy. Start with employees and the rest follows from that.
Every employee can affect your company's brand, not just the front-line employees that are paid to talk to your customers.
Whatever you and your team decide your new brand will stand for, deliver on that promise. That's the only way you'll ever control your brand. And beware: brands always mean something. If you don't define what the brand means, your competitors will.
What's your brand? If you can't answer that question about your own brand in two or three words, your brand's in trouble.
It's always good to be known. You want to build your brand up, want to build your name.
Everyone talks about building a relationship with your customer. I think you build one with your employees first.
