A Quote by John Lasseter
When you set out to really entertain adults as well as kids, your audience is basically anybody who is breathing.
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I enjoy writing for both kids and adults, though I think I'm better at children's stories because I was a teacher for so long, and I know that audience well. The process is no different whether I'm writing for children or adults. Really, the elements of making a good story are the same.
The StarTalks - while kids can watch them, they're actually targeted at adults. Because adults outnumber kids five to one, and adults vote, and adults wield resources, and adults are heads of agencies. So if we're going to affect policy, or affect attitudes, for me, the adults have always been the target population.
Well, I hate it when authors come into a school and they say to kids, 'Write from your heart, only write what you know, and write from your heart.' I hate that because it's useless. I've written over 300 books - not one was written from my heart. Not one. They were all written for an audience, they were all written to entertain a certain audience.
Kids, if anything, are harder to write for because they are a more discerning audience. They will not stay with you if you go off on a tangent or if you give them extraneous information that doesn't serve the story. You really have to tell a tight story. You have to give them humor and suspense and believable characters. All those things that adults want too, but you have to be really on your game when you're writing for kids.
Kids are never the problem. They are born scientists. The problem is always the adults. They beat the curiosity out of kids. They outnumber kids. They vote. They wield resources. That's why my public focus is primarily adults.
I figured, 'When is that ever going to happen again?'. So I basically set out the opposite way movies are made; I set out with a budget first. I said, 'What can I do well for $40,000?'.
Kids audience is a brilliant audience. If you've got an audience of adults standing up and clapping, or you've got an audience of kids standing up and clapping, I know which one I'd choose.
Animation is the one type of movie that really does play for the entire audience. Our challenge is to make stories that connect for kids and adults.
I don't really write for adults or kids - I don't write for kids, I write about them. I think you need to do that; otherwise, you end up preaching down. You need to listen not so much to the audience but to the story itself.
I have to entertain, because if I don't entertain you, you're not going to continue reading. But if I'm not out to enlighten, or change your mind about something, or change your behavior, then I really don't want to take the journey.
I like making money like anybody else, and I'm paid well, but I think there is a point at which you can out-price your audience or your base.
'Good Times' was with a live audience, three camera, and that was really intimidating. Because there were people on both sides, moving from set to set, and it was pretty scary. As I say, I didn't have a foundation in Hollywood. I hardly knew anybody. Just at the social level. I felt pretty isolated here, I really did.
I never think of my work as writing for a young audience, frankly, because I think it risks talking 'down' to them. The idea is for these books to work just as well as for adults as kids. As for what readers will take away, I just want them to love being in the world and see it as a safe place to explore things that adults are often uncomfortable talking to them about.
It's a delightful thing to do, to entertain kids. They're a completely different audience because of their total lack of irony. You're always after a total suspension of disbelief, but the only people you can really achieve it with is children.
Basically, I always thought that if I had a movie that did well enough and warranted having a sequel, I would seriously entertain it because that's a huge blessing when that happens in your career.
Breathing in, I am aware that I am breathing in.
Breathing out, I am aware that I am breathing out.
Breathing in, I am grateful for this moment.
Breathing out, I smile.
Breathing in, I am aware of the preciousness of this day.
Breathing out, I vow to live deeply in this day.
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