A Quote by Karan Johar
I firmly believe that emotions are universal, and I know that when they connect with the audience, it works. There is no such thing as an entertaining or a serious film; there are good films and bad films. Good films will always find a vast audience.
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I watch films, so I know what it is to be there in a theatre as the audience. So I always want to communicate with them when I make films, but that is not the only thing. I also want to say something which I feel deeply, and which I feel I can connect with the rest of the audience.
There is no good or bad cinema, there are films that connect either less or more with audience.
I don't believe in misconceptions in art and films. There are always so many different ways to relate to or understand a film. I love films that give a great amount of space to the audience to explore or be active with what the film is saying.
In the olden days films used to become huge hits because of family audiences. But nowadays certain films cater to youth audience and once that is exploited then the film stops. and some films are for a mature audience. My aim is to satisfy all the sections of the audiences.
I believe in good films and bad films. Box-office business and all is my husband's section. Sometimes I really get surprised when good films don't do well... Sometimes you are really shocked when an average film does very well.
If we make films only for the frontbenchers, we can't make money. Hence, we have to make it for a majority audience. As my films are mass films, I deal with emotions in raw form - they are not subtle. I don't mind being branded. That does not mean I like only those kinds of films.
The movies I make - the goal isn't a mass audience. They're not expensive films. So the attempt is to reach a much more limited audience - one would say an audience that enjoys films that challenge them emotionally and intellectually.
Films with female protagonists don't attract many eyeballs. Most of them are perceived as feminist films. If Bollywood starts giving women major roles in entertaining movies, then the audience, too, will open up to the idea of watching commercial films in which the actresses do more than just play the role of the hero's love interest.
The good thing about films is, you never know how good they will be. If there was a formula, there would only be good films!
I am a cynical optimist. Big opening weekends are like cotton candy. The films you will remember over time are the films that stick in the consciousness of the audience in a good way.
I think films are about having a good time, so I don't know that there's a message. The message of a film is always what a critic writes, and the fun of a film or the emotion of a film is what the audience feels.
I guess people feel that if you're working with good directors and are known in the Hindi film industry, then you won't work in South films. However, I believe that films have no boundaries of language, religion, or cast. If it's a good script and a good director, I can do a film in Spanish as well.
When people watch good films they want other films to be of that calibre as well particularly when you cater to the same core audience.
I ultimately have faith though, that good films will find their audience.
I want to do comedy films, serious films - I admire the actors who fly under the radar but get loads done, pop up in a lot of good films.
Who are these people who are taking these decisions of casting only young actors in films? It is the filmmakers and the film producers. I don't know if that is what the audience wants because I really believe that masses respond to a good story.
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