A Quote by Kim Garst
Brands no longer own their message. They can try to control it, but they do not own it. Today, consumers own the message. What they say about a brand carries more weight than what the brand says about itself.
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Today, I believe everybody's their own brand, and everybody has their own brand and they curate their own brand on their Facebook and Twitter pages.
Ultimately a life message shouts more clearly and loudly than a brand message. Your image may communicate an outward brand, but your life shouts the real inner message.
Between the time I first started working in advertising in 1998 and now, the word brand has replaced identity. We are no longer individuals so much as we are brands. We're individual brands. Individuals are basically left to define their individuality by staying off the internet, which in and of itself can be a brand, the opting-out brand.
Consumers fall in love with a brand and it's important for a brand to develop and stretch itself to provide for their consumers. I don't suspect that a customer will walk into a store to buy a pair of jeans and end up buying a sofa, but it's about providing loyal consumers with a choice to create a lifestyle.
Silence,they say,is the voice of complicity. But silence is impossible. Silence screams. Silence is the message,just as doing nothing is an act. Let who you are ring out and resonate in every word and deed. Yes,become who you are. There's no sidestepping your own being or your own responsibility. What you do is who you are. You are your own comeuppance. You become your own message. You are the message. In the Spirit of Crazy Horse.
Son, a man’d brand
Is his own special mark
That says this is mine, leave it alone.
You hire out to a man,
Ride for his brand
And protect it like it was your own.
What's your brand? If you can't answer that question about your own brand in two or three words, your brand's in trouble.
The message behind every brand that's plus size is about making a woman feel confident in any shape or size. Now straight size, it's all about the signature brand and how to look good in that one brand, and not necessarily how to look good for yourself.
Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role. This means the brand provides the tools, techniques and strategies for their customers to become more effective marketers in achieving their own goals.
In an instant he became aware that the tourist was about to try his own peculiar brand of linguistics, which meant that he would speak loudly and slowly in his own language.
I don't care that people thought I was one way for my whole career because now that I am not attached to a team, I can have my own opinion, I can have my own voice. I can link myself to my own thought process rather than a generic message most teams try to get across.
The idea for Not For Sale originated as a simple brand to tell as many people as possible about what we are trying to achieve - "people are not for sale". The brand is a straight forward message and communicates the mission clearly.
When I first set out to make movies, that's what I thought I was going to do - make movies that mean something. And each movie had its own message, some stronger than others. Even 'X-Men' has its own message of tolerance.
I think every artist that you like, or even artists that have defined their own times, they're definitely looking to the past as a starting place. It's just about how you infuse your own personality, your own message, and your own ideas into it. The record is supposed to be really sensual and sexy.
Given that ever-broadening array of options and alternatives, as consumers and investors, we are often bewildered. We need guidance. That's where today's brands come in. They are not so much signals about a particular product, they are signals about good judgment, trustworthiness. A big brand, whether it's Schwab or Disney, is becoming analogous to a portal that sells us advice about where we can find great deals.
The closer a brand can cozy up to a consumer with a message along the lines of, 'We're all in this together,' the better off a brand will be.
