A Quote by Lisa Gansky
The Mesh difference is that with GPS-enabled mobile Web devices and social networks, physical goods are now easily located in space and time.
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I'm excited about mobile; clearly that's important. Mobile devices are kind of at the opposite end of PCs, in that PCs are pretty open and you can do a fair amount with them, but many mobile devices aren't. We're excited at the idea that we can make the same kind of contribution in the mobile space. So that's one thing coming down the pike.
Our strategy is very horizontal. We're trying to build a social layer for everything. Basically we're trying to make it so that every app everywhere can be social whether it's on the web, or mobile, or other devices.
Communication media enabled collective action on new scales, at new rates, among new groups of people, multiplied the power available to civilizations and enabled new forms of social interaction. The alphabet enabled empire and monotheism, the printing press enabled science and revolution, the telephone enabled bureaucracy and globalization, the internet enabled virtual communities and electronic markets, the mobile telephone enabled smart mobs and tribes of info-nomads.
One of the really fascinating areas is marketplaces that take advantage of mobile devices. Ridesharing is the obvious example, but that's just the start of it, of selling goods and services with lightweight mobile apps.
A broad trend I'm completely obsessed with is mobile commerce. Like completely. I'm completely convinced that everybody's going to be buying from their mobile devices. Whoever can claim that space or be in that space, I'm very interested in.
Mobile devices such as Android and the iPhone achieve their battery life largely because they can aggressively and quickly enter into and exit from sleep states. GPS prevents this.
Nearly all web publications are driven by the display model, which is in turn driven by page views. But we all know the web is shifting, thanks to mobile devices and the walled gardens they erect. The new landscape of the web is far more complicated, and new products must emerge.
Our strategy is very horizontal. We're trying to build a social layer for everything. Basically, we're trying to make it so that every app everywhere can be social, whether it's on the web or mobile or other devices. So inherently, our whole approach has to be a breadth-first approach rather than a depth-first one.
It is users that are driving the networks with innovations on top of the networks and with innovations in the devices space. This is very healthy.
Local commerce, without question, will be one of the fundamental use cases enabled by mobile devices over the next several years.
Katalyst is a merger of three industries. A piece of us is connected to ad agencies. Because we get the complex overlay of the social Web, we know how to engage an audience and how to make entertainment for the social Web. And we know how to gain and activate and retain an audience. So we create social networks for brands.
If you look at the evolution of games from console to Internet to mobile, and look at social networking from Web to mobile, everything is fragmenting.
Mobile devices are kind of at the opposite end of PCs, in that PCs are pretty open and you can do a fair amount with them, but many mobile devices aren't.
Among many other things, a smartphone functions as a handheld digital sensor for the physical world. In other words, we don't necessarily need our real world things to be directly connected, when the Web interface in our mobile devices provides the network access and intelligence.
I feel like comedy is doing well right now because there's so many avenues to be seen. Whether it's through the Internet with social media or web videos and now there's so many networks and TV shows.
The rise of digital technology put marketers in a bind. No longer a captive audience, consumers were splitting their time across devices, social networks and websites.
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