A Quote by Rod Lurie
You learn quite a bit about your film from test screening audiences.
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You learn quite a bit about your film from test screening audiences. With both comedies and movies that are intense, you need to calibrate the film and see how audiences react.
Ideally, I'd prefer never having to be in a test-screening environment. Some famous director said "The group is smart, the individuals are stupid," about the experience of a test screening.
Screening is an invaluable part of the process, obviously, having test screening and you definitely learn something.
Cannes is one of the biggest film festivals across the globe, and getting your film selected for a screening is quite a big achievement.
At the first screening, there were a lot of areas that we went around and around about. Then we had our second screening. It played better. It's almost a reasonable length film now!
When I'm shooting, really the audience I'm thinking the hardest about is that first test screening audience who I want to like the film and that first opening weekend audience.
I travel a lot with my students. We go on the road and even learn about things like doing your laundry and managing your time. And maybe that's not on the test at the end of the year, but it's in the test of life and that's why my classroom is successful.
I've had a lot of movies that didn't get great numbers on test screening, but a lot of times the film was able to survive, or the studio still stayed and supported it.
I do enjoy filming, but I do consider myself still to be a bit of a novice, and I learn a bit every time I do a film job, and I am very admiring of film actors.
I quite like that people tend not to know my name. I remember being at the Cannes film festival for 'All or Nothing.' I looked very different in the film - I had a little greasy bob and no makeup. I went to a dinner after the screening, and everyone completely ignored me. I got a real buzz out of that.
The thing about Stephen Schwartz is that, while it may be difficult to learn - it's a little bit like[Stephen] Sondheim; Sondheim is quite difficult to learn - but, once you have it in you: it never leaves you. It becomes some of your favorite music; it really does.
Obviously, I did not start my Test career too well. With the bat, I was probably not quite ready to play at that stage. I was happy to go back to first-class system and learn my game a bit more, honing my skills, particularly my defence and patience.
I am not going to approve the home-screening format for my film just carte blanche in lieu of a theatrical screening when I cannot trust that it will ever be seen in the format that it's intended to be.
I think that film festivals, we're very often given to understand, are about filmmakers and about films and about the industry of filmmaking. I don't believe that they are, I believe that film festivals are about film audiences, and about giving an audience the encouragement to feel really empowered and to stretch the elastic of their taste.
I think feature film can be quite conservative, because you have to now get audiences to come out, and it's quite a hard thing to do. Of course, television can be conservative too.
I never think anyone will like what I do. I'm always terrified the critics won't like my film and of course you always count the people who leave at the screening. They are on your death list. The people who stayed, stayed because they wanted to. You see it in a different way with an audience. And when the screening Is over it's such a relief. It's such a struggle.
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