A Quote by Sucheta Dalal

While readers know that advertisements keep the product cost low, they still buy a newspaper for its editorial content and not for its advertisements.

Sucheta Dalal

Quote Topics

Advertisements Buy Content Cost Editorial Keep Know Low Newspaper Product Readers Still While

Quote Author

Sucheta Dalal

There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.

David Ogilvy

The advertisements in a newspaper are more full knowledge in respect to what is going on in a state or community than the editorial columns are.

Henry Ward Beecher

Advertisements contain the only truths to be relied on in a newspaper.

Thomas Jefferson

Advertisements are of great use to the vulgar. First of all, as they are instruments of ambition. A man that is by no means big enough for the Gazette, may easily creep into the advertisements; by which means we often see an apothecary in the same paper of news with a plenipotentiary, or a running footman with an ambassador.

Joseph Addison

Access to Internet and content should be free for users which can get accommodated by advertisements.

Naveen Tewari

Google has - at least at this point - maintained the line where it keeps organic results separate from the advertisements. But over time - so in other words, you still get the - there still are honest to goodness results which are based on an algorithm which is based on how important or how many people link to that particular site, so there's that. At the very beginning, there were unobtrusive advertisements on the side that sort of showed up when you typed in certain phrases. Over time, the amount of real estate that those ads take up has increased.

Tim Wu

Take a newspaper account of Waterloo or Trafalgar, with all the small advertisements: it seems much more real than reading about it in a history book.

Patrick O'Brian

The thinner a newspaper or magazine is - due to reduced revenue from advertising dollars - the less editorial content because of the standard ad-to-editorial ratio, and the less money there is to support investigative journalism.

Lynda Resnick

Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.

David Ogilvy

We read advertisements... to discover and enlarge our desires. We are always ready - even eager - to discover, from the announcement of a new product, what we have all along wanted without really knowing it.

Daniel J. Boorstin

Much brass has been sounded and many cymbals tinkled in the name of advertising; but the advertisements which persuade people to act are written by men who have an abiding respect for the intelligence of their readers, and a deep sincerity regarding the merits of the goods they have to sell.

Bruce Barton

Let's leverage the power of the Web - don't get rid of it, but make the Web beautiful again. We need to give the content room to breathe and give magazine-style advertisements the opportunity to flourish.

Mike McCue

On the Bowery, in the ornate carcass of a formerly grand vaudeville theater, a dance marathon limps along. The contestants, young girls and their fellas, hold one another up, determined to make their mark, to bite back at the dreams sold to them in newspaper advertisements and on the radio. They have sores on their feet but stars in their eyes.

Libba Bray

Buildings are seldom just buildings in downtown Chicago, they are Examples, and not a city on Earth, I swear, is as knowledgeably preoccupied with architectural meaning. Where else would a department store include in its advertisements the name of the architect who created it, or a newspaper property section throw in a scholarly exposition of theoretical design?

Jan Morris

While politicians, clergy, creators of advertisements, and other worthies assert stoutly that the family is the foundation of society, the nuclear family, as an institution, is currently in grave trouble.