A Quote by Thomas Wolfe

Publishing is a very mysterious business. It is hard to predict what kind of sale or reception a book will have, and advertising seems to do very little good.

Thomas Wolfe

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Business Advertising Book Good Hard Kind Little Mysterious Predict Publishing Reception Sale Seems Very Will

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Thomas Wolfe
American - Novelist
October 3, 1900 - September 15, 1938

Here were also moments of, you know, you have an exhibition: no sale, no reviews. It's hard not to get blue, and I think the kids were very aware of those periods. So if there's anything they've picked up, it's a kind of resiliency. That seems like a pretty good legacy.

Laurie Simmons

A very great deal is written about the future of book publishing - much more than on its present or past - and the only takeaway from all these oracles seems to be that a great empire will be destroyed.

Dave Morris

I maintain an ongoing survey of Internet Publishing and self publishing, so that it is now possible for any writer with a book to get it published at nominal cost or free, and to have it on sale at booksellers like Amazon.com.

Piers Anthony

The creation is a very internal process, and publishing the book is a very external process. It is nice to see the book out in the world and people having the same reaction as when I created it. The point of all art is the emotional transference, and when that happens, the book has succeeded.

Elliot Ackerman

When I was fifteen I wrote seven hundred pages of an incredibly bad novel - it's a very funny book I still like a lot. Then, when I was nineteen I wrote a couple hundred pages of another novel, which wasn't very good either. I was still determined to be a writer. And since I was a writer, and here I was twenty-nine years old and I wasn't a very good poet and I wasn't a very good novelist, I thought I would try writing a play, which seems to have worked out a little better.

Edward Albee

You need to be naive enough to do things differently. No big publishing house would have allowed us to co-create a fully designed, four color business book in landscape format - because it was contrary to the publishing industry logic. However, we thought of Business Model Generation as a product, not just a book - similar to Apple products.

Alexander Osterwalder

Advertising is the best insurance that you can take out on your business. You can buy fire insurance on your stock of goods, but no company will issue a policy covering your business, the good will as they sometimes call it. You must insure yourself, and the best way to do it is by advertising. Good advertising kept up for a number of years gives you something that no fire can take away.

Frank Farrington

Music is what is going to save me," "On the bad days, when I have to look at the cold, hard facts of life, I see that this is not the music business I came up in and I have to be very, very objective and detached and say, 'what's good about it and what's bad about it?' Mostly, I'm finding it good that it's not the same old music business, because the music business I came up in really didn't advance anything I was doing, and I don't think it was particularly kind to a lot of artists.

Phoebe Snow

I'm very primitive in terms of economics. The kind of new business in which stock gets more valuable because the company grows, but there must be limits to growth. But if publishing is expanding to fill that retail space, it seems like there may be a necessary and unpleasant correction waiting down the road. How many books to people WANT?

William Gibson

I think fashion today is horrible. Just open your eyes and look! What's good about it? There's no originality. Here and there, there is, but in general, en masse, there's very little creativity and very little originality. It's kind of boring. Everybody looks alike. Everybody seems to strive to look alike.

Iris Apfel

We are interested in stifling the sale of this book. We believe that this can be best accomplished by refusing to be stampeded into giving it publicity...The less discussion there is concerning it the more sales resistance will be created. We therefore appeal to you to refrain from comment on this book...It is our conviction that a general compliance with this request will sound the warning to other publishing houses against engaging in this type of venture. (Signed) Richard E. Gutstadt, Director.

Madison Grant

I initially wanted to work in the music industry more on the A&R side. While I was in school, I began working in the New Business department of an advertising firm, and very quickly I was responsible for roughly 70% of their business, so you could say I had a natural knack for the advertising world.

Adam Kluger

The book is a uniquely durable object, one that can be fully enjoyed without being damaged. A book doesn't require fuel, food, or service; it isn't very messy and rarely makes a noise. A book can be read over and over, then passed on to friends, or resold at a garage sale. A book will not crash or freeze and will still work when filled with sand. Even if it falls into the bath, it can be dried out and finished. Books require no special training to operate.

Lewis Buzbee

The effect of the advertising way of thinking on our brains, and how we live on our planet, is very disturbing. It's not a very good thing, and it's not the kind of thing to just make into kind of a "ha-ha."

Mark Hosler

Before the arrival of my first son, I gave up on the moribund business of magazine publishing, where I had long dreamed of a career, and went to work in advertising. That I could be paid great money to write was incredibly hard to believe.

Rumaan Alam

Really good customer service will deliver sales. You are training salesmen to give the best possible advice and then to achieve the sale. People actually like you to ask for a sale because it shows you value their business.

John Caudwell

A Quote by Thomas Wolfe

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