A Quote by Aerin Lauder
I love market research because you really have an idea of what your consumers are looking for.
Related Quotes
The paradox of Steve Jobs's career is that he had no interest in listening to consumers - he was famously dismissive of market research - yet nonetheless had an amazing sense of what consumers actually wanted.
Diesel pioneered the idea of luxury denim, and we still drive this market. But it encompasses more: the consumers love the brand, the lifestyle, the mentality of Diesel.
The pace of change for entrepreneurs is rapidly accelerating, and the cost and risk of launching a new business and getting off the ground is just amazing. The ability to gain user feedback really quickly and adapt to what your consumers want is totally different with the web as it is now. But finding a new market, helping people and taking that original idea and turning it into a business is really exciting right now.
The whole idea of love is scary - so is being with someone for the rest of your life and being happy with them for the rest of your life. There's lots of research to suggest that, actually, love's not really that simple.
Research your idea. See if there's a demand. A lot of people have great ideas, but they don't know if there's a need for it. You also have to research your competition.
The capitalistic social order, therefore, is an economic democracy in the strictest sense of the word. In the last analysis, all decisions are dependent on the will of the people as consumers. Thus, whenever there is a conflict between the consumers' views and those of the business managers, market pressures assure that the views of the consumers win out eventually.
I love the idea of live theater the best because you are sitting there with the community in the dark, looking at the light, and that's really - you can't get any higher than that.
Running a company on market research is like driving while looking in the rear view mirror.
I was a woman and younger. I started spending a lot of time in the mall doing a lot of qualitative research and really watching what consumers were doing. Were they gravitating towards the sales racks, or were they looking at the new fashions? Were they there to shop, or were they there to socialize?
On the day he unveiled the Macintosh, a reporter from Popular Science asked Jobs what type of market research he had done. Jobs responded by scoffing, "Did Alexander Graham Bell do any market research before he invented the telephone?
The Middle East would always be an important trading partner in just a market sense, like America is a big market for us, Asia is a big market, Europe is a big market. You are going to have hundreds of millions of consumers there, from just a standard market point of view, from a very narrow American point of view.
What people actually refer to as research is really just Googling. I already have a complicated relationship with research. It used to be going to the library and looking up archival photos, etc.
It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.
Many venture capitalists say they're looking for the next big idea. But they aren't, really; they're looking for something derivative, because derivative is safe.
You don't cover the federal government or policy-making or legislating, or you shouldn't, I should say, because you are looking for a scandal or you're looking for a personality-driven story, or you're looking for stories about people's love lives. That's not really what we do here.
Consumers fare best when the barriers to business entry are low, which helps ensure that the market - any market - becomes competitive and stays that way.
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