A Quote by Aerin Lauder
I think people love having a person behind a brand who lives it. The idea of storytelling is really important.
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Because having your story told as a woman, as a person of color, as a lesbian, as a trans person, or as any member of any disenfranchised community, is sadly often still a radical idea. There is so much power in storytelling, and there is enormous power in inclusive storytelling, in inclusive representations.
I see so many bands, that are trying really hard to write for a person that they've never met. I get the idea behind it and the idea of helping people, but I feel you help people more by exposing yourself.
I think we need to be put back in touch with our childhood...to be reminded of what's important, like memories about people we loved, or things that happened to us that affected our lives, things we can laugh about and shed a few tears about... I think storytelling is a way of saying 'I love you. I love you enough to tell you something that means a great deal to me.'
The key in telling stories that people relate to is, not surprisingly, vulnerability and authenticity. That means that letting people know the struggle behind your brand - the failures and mistakes - and how you got through them is really important.
People sometimes talk about me as being a brand, having a strategy and whatever else. I wish. Seriously. I wish I had it together enough to have a strategy. But it's so instinctual. It usually comes down to two things: the person I'm working with - the director is really important to me - and a line in a script.
The idea that I get to kind of redefine what is beautiful and whose story deserves to be told and showcase that you know, big women have love lives and complex colorful lives like everybody else, that's really important to me.
A perfect date is probably something somewhere where you can kind of communicate and talk to the person. I don't like movies as first date. I don't think that's a good idea because you don't really get to talk to the person. I think taking a walk or just having one on one time with that person is the best.
Because of the nature of my brand, it's so important our readers know it really is me behind my keyboard.
There are really only three important things to remember in life: To care, to share, and to be fair. This is not a new idea at all, and yet, observing how most people live their lives, you might think it was.
You know, an idea is just an idea. There seems to... the kind of epiphanies that you have, like the little sudden bursts of light, they're very small and they're very short and it's the pursuit of the idea that's the important thing. . . . I know a lot of people who have way better ideas than I do that-much more frequently than I do that just can't sit down and actually do it. Ideas are such are a little overrated really; it's the work behind the idea that's the important thing.
The idea is, we use our platform, community, brand recognition, and other methods to really raise awareness and inspire ordinary people to own bold, important social messages.
I love Thanksgiving. I truly do. Every last thing about it is wonderful. I love getting together with family and friends. I love the meal. I love the football. I love the four-day weekend without having anything that particularly has to get done. And of course, I love the fundamental idea behind it-giving thanks for all the good people and good things in your life.
I see all art as a complement to telling people's stories. I'm in the storytelling business. I believe that the humanity that all of us share is the stories of our lives, and everybody has a story. Your story is as important as the next person's story.
The only thing I can be sure of at any given time is what I am thinking myself. I have no idea what the others are thinking. Do they think space is big and dangerous? I do. What do they believe in? I think nobody ought to be alone. That one should be with someone. With friends. With the person one loves. I think it is important to love. I think it's the most important thing.
It's the disease of thinking that a having a great idea is really 90% of the work. And if you just tell people, 'here's this great idea,' then of course they can go off and make it happen. The problem with that is that there's a tremendous amount of craftsmanship between a having a great idea and having a great product.
I really love storytelling, and I love the stories as they reveal themselves. It's an incredibly nourishing process; it's probably the closest I come to having a religion.
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