A Quote by Aerin Lauder

The effect of scent is really interesting. It can create a mood and change a feeling immediately. I wanted to create a modern wardrobe of fragrances ... fragrances that can be very personal to the woman who's wearing them.
I always wanted my own fragrance because I could never find the right scent for me. At home, I would always mix bottles of my favorite fragrances to create a unique and different scent.
For all fragrances I create, I ask each of my suppliers to deliver and provide the best raw materials. It is my personal quest for excellence and quality to create luxury perfumes.
I think scent is sensual. I guess evoking a mood or a spirit is key, and I think with the women's fragrances we have evoked different types, moods or sensibilities of a woman - whether it's Daisy with the sweetness and the innocence or Lola which is more provocative, sexy and sultry.
For me, fragrances are very - one of these beautiful art forms that bring about a whole host of things. It's what you want to smell like, it's memories that make you smile or are resonant of times in your life, it can remind you of music. If you're a lover of scent, it's a very kind of particular and evocative thing.
Scent is very important. Strong fragrances suit some men, while citrus types suit others. I like my men to smell fresh and woody, but also like a man.
We all went through that teen phase of wearing that really soft fragrance. As I got older, I started loving men's fragrances and cologne. I was so attracted to men's cologne; I would spray it all over me.
I have a problem with a lot of men's fragrances because they are very strong. Somebody somewhere thinks that masculine means powerful smells, and I find them overbearing and not very pleasant.
The majority of fragrances are designed by people who have no idea what the house does. But for me, it had to be honest. That's where it becomes personal.
I really see myself continuing to design clothes, fragrances.
I really think the best fragrances are ones you can wear every day.
I wanted to create jobs and create something that had a very longstanding world-changing effect. We were close. We were close to getting there. It just fell apart.
I truly do feel like scent can change your mood and the feeling in a room.
The fragrances are really a dream about the possibilities of a life. Nonconformity, no judgement.
With men, you need to anticipate all your ideas at least one or two months before the next women's collection, so you need to create a feeling that links with what will happen a few months later. To me, a man and a woman are really a couple. They live together. They grew up in Italy together. So, not just in the stores or the campaigns, but also in real life, it's very important for me to create a connection between them.
I like fragrances that have some sweetness to them. All three I have developed have that as a common element.
I have a very keen sense of smell and always associate certain people and places with particular fragrances. For me, nothing is more likely to set a mood than certain scents. I find I vary the perfume I use depending on the climate and the time of day. However a few great perfumes seem to work for most occasions.
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