A Quote by Aileen Lee
If you're looking to grow your user base, is there a best way to cost-effectively attract valuable users? I'm increasingly convinced the best way is by harnessing a concept called social proof, a relatively untapped gold mine in the age of the social web.
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If you're a digital startup, building and highlighting your social proof is the best way for new users to learn about you.
Playoff hockey is the best way to market your team. It's the best way to grow your fan base and give hope to your players and for them to develop.
Pinterest is offering consumers a way to discover things on the web, in a serendipitous way, with a beautiful user interface. So it's offering a whole new paradigm called 'discover' and allowing users to be creative.
Phones were created as social tools. Smartphones are especially good at being social, integrating text, voice, video and images in an endless number of apps that can serve a user's needs, and all without the need for a web-based social network.
The first set of questions to ask yourself when you're doing cost cutting is relatively straightforward, which is, you know, can you use the necessity of cost cutting as an opportunity to do pruning or trimming for projects that aren't being as successful? But, you know, frequently those are the easy ones. I mean, there's always some kind of social costs internal to the company, but that's the easy way of looking at the future.
You develop millionaires the way you mine gold. You expect to move tons of dirt to find an ounce of gold, but you don't go into the mine looking for the dirt-you go in looking for the gold.
We have our own internal version of Klout. We do rate people in this way - their effectiveness on social media. Tying social into a performance measurement works. The productivity of a sales who has an effective social media presence is 3x an employee who is not active on the web.
Ultimately, it's possible that social media platforms will be designed as templates that the users themselves customize in terms of the best way to express their community and experience of life, and brands will have to simply follow suit.
The best way we have to ensure that consumers are fairly represented in today's confusing world of buzzwords and rapidly evolving technologies is to communicate openly with others and tap into the social and networking resources that the Web itself provides us all.
The earliest phase of social formations found in historical as well as in contemporary social structures is this: a relatively small circle firmly closed against neighboring, strange, or in some way antagonistic circles.
We increasingly live in societies based on the vocabulary of 'choice' and a denial of reality - a denial of massive inequality, social disparities, the irresponsible concentration of power in relatively few hands, and a growing machinery of social and civil death.
The web is at a really important turning point right now. Up until recently, the default on the web has been that most things aren’t social and most things don’t use your real identity. We’re building toward a web where the default is social.
To this day I am not convinced of having brought together with me in Germany the technically best players that could have been. But I was firmly convinced I called the ones that could create a team, and they could play with one another to the best of their possibility. In this day and age you win if you become a team. It doesn't necessarily mean that you've got to have the best football players in the country. It's possible that the best, all together, don't become a team. It's like a mosaic, you have to put all the pieces together.
The theory of social contracts extends as far back as Plato. However, it was the great 18th century social philosophers John Locke, Thomas Hobbes, and Jean-Jacques Rousseau who brought the concept of a social contract between citizens and governments sharply into political thinking, paving the way for popular democracy and constitutional republicanism.
Looking back on my whole experience, the biggest takeaway was just being proud of what you do, and knowing that it's okay to do your best even if it's not the best. That's sort of the theme. I mean, obviously I'm not the best singer, obviously I'm not the best piano player or the best songwriter, but I'm doing my best on all of 'em. Once you have all those things in place, then I think everything falls the way it should.
The best way for business to move out of the Hall of Shame is to demonstrate a commitment to social causes. This also makes business sense. A focus on solving social problems has motivational benefits in lean economic times.
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