A Quote by Alejandro Gonzalez Inarritu
I made commercials for corporations like Volkswagen and Coca-Cola, but I was always the one to write them, too, which was a very good exercise, because I learned to tell little stories.
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Coca-Cola is little more than sugar, some flavoring, and lots of (carbonated) water. It is largely indistinguishable from innumerable other brands of cola, yet people around the world seem to think that Coca-Cola is something and they are eager to ask for it by name and even to pay a premium for it.
Coca-Cola is the only business in the world where no matter which country or town or village you are in, if someone asks what do you do, and you say you work for Coca-Cola, you never have to answer the question, What is that?
Coca-Cola is the only business in the world where no matter which country or town or village you are in, if someone asks what do you do, and you say you work for Coca-Cola, you never have to answer the question, 'What is that?'
Taoist chanting, Confucian chanting, Christian chanting, Buddhist chanting don't matter. Chanting Coca Cola, Coca Cola, Coca Cola … can be just as good if you keep a clear mind. But if you don't keep a clear mind, and are only following your thinking as you mouth the words, even the Buddha cannot help you.
I rinse my hair with Coca-Cola sometimes. I don't like my hair when it's washed - it's fine and limp - but Coca-Cola makes it tousled, like I've gone through the Amazon or something.
Who doesn't love an ice-cold Coca Cola? I'm not the biggest fan. So my New Year's Resolution for 2015 was to reach every corner of the world where Coca-Cola is not officially distributed.
The traditional model for a company like Coca-Cola is to hire one big advertising agency and essentially outsource all of its creativity in that area. But Coca-Cola does not do it that way. It knows how to manage creative people and creative teams and it has been quite adept at building a network that includes the Creative Artists Agency in Hollywood, which is a talent agency.
Coca-Cola remains emblematic of the best and worst of America and Western civilization. The history of Coca-Cola is the often funny story of a group of men obsessed with putting a trivial soft drink "within an arm's reach of desire." But at the same time, it is a microcosm of American history. Coca-Cola grew up with the country, shaping and shaped by the times. The drink not only helped to alter consumption patterns, but attitudes toward leisure, work, advertising, sex, family life, and patriotism.
The Coca-Cola Mean Joe Greene ad is one of the most famous commercials of all time, so I was blown away when they asked me to be in this new spot.
I was aware of the possible biases you could get as a commercial director, like being too concerned about the technical aspects of the form rather than anything of substance. If you keep working in commercials, you can get trapped in a very superficial way of thinking. I always used commercials as an exercise for filmmaking, like going to the gym.
I always write stories, and I write poems, too. I just never sell them to anybody, but I write them. They're good, too. They never leave the house. They're too disclosing.
If somebody tweets 'I like Coca-Cola,' does that mean that they're actually going to buy Coca-Cola? One can? Two cans? Three cans? If they retweet someone else's Tweet, does that mean they're going to buy it?
I made films for soaps and I was the Coca-Cola girl for England. I did a lot popular films, too.
"Only write what you know" is very good advice. I do my best to stick to it. I wrote about gods and dreams and America because I knew about them. And I wrote about what it's like to wander into Faerie because I knew about that. I wrote about living underneath London because I knew about that too. And I put people into the stories because I knew them: the ones with pumpkins for heads, and the serial killers with eyes for teeth, and the little chocolate people filled with raspberry cream and the rest of them.
We have become this very fear-based culture, especially post-9/11. Fear is the opposite of love, in my opinion. I think there would be more love in the world. I'm not talking about rainbows and unicorns and '70s Coca-Cola commercials. I'm talking about gritty, dangerous, wild-eyed love. Radical acceptance of people. Belonging. A good, goofy kind of love.
For me, Santa was white, and he was in Coca Cola commercials. You never saw a black Santa on TV and in movies, and when you did, it was usually a bum with a Santa hat, or a bunch of jewelry.
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